For a billion dollars, Google will infiltrate on MySpace
Search giant Google will lay out at least $ 900 million for the right to place its search interface on America’s most popular website. Partners will share the profits from search advertising.
Such a large amount of the transaction is explained by the huge traffic that Google receives on MySpace (52.3 million unique visitors in June 2006), and, therefore, by large advertising revenues.
Interestingly, according to the latest American statistics, MySpace came out on top in popularity among American users, ahead of Google, as well as some Yahoo sites and all other competitors. Even the search queries “MySpace” and “MySpace.com” are among the most popular searches on Google.
Under the terms of the transaction, Google has pledged to pay at least $ 900 million between the I quarter. 2007 and II quarter. 2010. This amount should be obtained if the sites on the Fox Interactive Media network (except for MySpace, in the contract we are talking about a dozen other smaller sites that are part of the Internet division of News Corp.) will observe the minimum traffic. In reality, the amount of payments may be even greater. Owners of a social network will receive deductions from all search advertising on the site. In fact, they get a reliable source of income, which they did not have before, because they could not find so many advertisers on their own. Now they are fully repaying their investments in the amount of $ 580 million - for such an amount, News Corp. bought last year myspace.
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Under the terms of the contract, Google will place its search interface, in addition to MySpace, on the following resources: the largest video game and entertainment site IGN , the sports professional site Scout.com , the site for movie lovers Rottentomatoes.com , the site for stylish men AskMen.com . In addition, a Google search will appear on gaming sites Gamespy.com , Gamespyarcade.com , Fileplanet.com , Direct2drive.com , Teamxbox.com , 3dgamers.com , Gamestat.com , Cheatscodesguides.com and Gamermetrics.com .
In addition to text advertising, Google gets the right to place graphic banners. Corporate search will be implemented on MySpace in October 2006. It is planned to introduce a search window in every MySpace profile and even launch a proprietary MySpace toolbar for the browser, into which Google search will also be integrated. By the way, if you consider Google’s plans to introduce video ads to partner sites, as well as the recent agreement with MTV Networks , you can say that the Google Video + MySpace alliance is capable of competing very seriously with YouTube.
Such a large amount of the transaction is explained by the huge traffic that Google receives on MySpace (52.3 million unique visitors in June 2006), and, therefore, by large advertising revenues.
Interestingly, according to the latest American statistics, MySpace came out on top in popularity among American users, ahead of Google, as well as some Yahoo sites and all other competitors. Even the search queries “MySpace” and “MySpace.com” are among the most popular searches on Google.
Under the terms of the transaction, Google has pledged to pay at least $ 900 million between the I quarter. 2007 and II quarter. 2010. This amount should be obtained if the sites on the Fox Interactive Media network (except for MySpace, in the contract we are talking about a dozen other smaller sites that are part of the Internet division of News Corp.) will observe the minimum traffic. In reality, the amount of payments may be even greater. Owners of a social network will receive deductions from all search advertising on the site. In fact, they get a reliable source of income, which they did not have before, because they could not find so many advertisers on their own. Now they are fully repaying their investments in the amount of $ 580 million - for such an amount, News Corp. bought last year myspace.
')
Under the terms of the contract, Google will place its search interface, in addition to MySpace, on the following resources: the largest video game and entertainment site IGN , the sports professional site Scout.com , the site for movie lovers Rottentomatoes.com , the site for stylish men AskMen.com . In addition, a Google search will appear on gaming sites Gamespy.com , Gamespyarcade.com , Fileplanet.com , Direct2drive.com , Teamxbox.com , 3dgamers.com , Gamestat.com , Cheatscodesguides.com and Gamermetrics.com .
In addition to text advertising, Google gets the right to place graphic banners. Corporate search will be implemented on MySpace in October 2006. It is planned to introduce a search window in every MySpace profile and even launch a proprietary MySpace toolbar for the browser, into which Google search will also be integrated. By the way, if you consider Google’s plans to introduce video ads to partner sites, as well as the recent agreement with MTV Networks , you can say that the Google Video + MySpace alliance is capable of competing very seriously with YouTube.
Source: https://habr.com/ru/post/4262/
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