Learn from the right people at the right time.
We often see the eager success of entrepreneurs reading the books of Jack Welch, Donald Trump, Bill Gates, etc. I can understand how useful their advice can be if you run a business that already has a lot of money and thousands of employees, but how much does what they write really suit small businesses and start-up entrepreneurs?
When you are just at the beginning, mega-managers and celebrity CEOs are not the best role models. Anyway, do they remember a lot about how to start? Is it important to study the technique of "Six Sigma" or in what situation it is necessary to reduce staff by 10%, if your business has not really started to work?
What you really need to know at this stage is how to survive the first year. Everything else is a cart in front of the horse.
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A better idea: Find a star you would like to emulate in your own galaxy. Find a company that has important similarities to what you yourself do and watch. The ideal candidate is a company or a person who: 1) has done something cool 2) is actually somewhat similar to you.
So, if you are starting a T- shirt business, follow people like Threadless , want to open a stunning grocery store - pay attention to Zingerman's , if you are a design company focused on selling your own products, look at Coudal . Compare yourself and strive to stand out among the pioneers in your niche, and not in the whole world at once.
When you are just at the beginning, mega-managers and celebrity CEOs are not the best role models. Anyway, do they remember a lot about how to start? Is it important to study the technique of "Six Sigma" or in what situation it is necessary to reduce staff by 10%, if your business has not really started to work?
What you really need to know at this stage is how to survive the first year. Everything else is a cart in front of the horse.
')
Look for stars in your own galaxy
A better idea: Find a star you would like to emulate in your own galaxy. Find a company that has important similarities to what you yourself do and watch. The ideal candidate is a company or a person who: 1) has done something cool 2) is actually somewhat similar to you.
So, if you are starting a T- shirt business, follow people like Threadless , want to open a stunning grocery store - pay attention to Zingerman's , if you are a design company focused on selling your own products, look at Coudal . Compare yourself and strive to stand out among the pioneers in your niche, and not in the whole world at once.
Source: https://habr.com/ru/post/42499/
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