Mobile content: growth or stagnation?
By 2011, researchers at Juniper Research promise a global market for downloading ringtones to mobile phones up to $ 14 billion in turnover, Prime-TASS reported. However, analysts from other research companies are more modest in their assessments. Thus, ABI forecasts only $ 9.3 billion by 2011 for this market.
According to the results of Juniper, by 2011 the share of the Asia-Pacific region in income will be the largest - 40%. Europe will account for 27% of income, North America - 18%. The remaining regions of the world are satisfied with 15%.
At the same time, the growth is promised to the segment of music tracks - they will be downloaded to mobiles more and more often, unlike ringtones, the demand for which will fall from 81% to 51%. The share of downloads tracks will increase from 9 to 32%. Juniper analysts believe that the future lies behind them: the progress of wireless technologies and the evolution of mobile devices will make the track download service one of the main cellular networks of the third generation (3G). In addition, the change in the ratio of download ringtones and tracks due to increased competition in the mobile content market.
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However, the rumors about the death of ringtones are somewhat exaggerated. In Juniper Research believe that innovative proposals in the field of personalization of mobile phones will not allow them to die.
Speaking about the trends of the mobile content market in Russia, Sergey Kolyada, the editor-in-chief of the Sotovik news agency, does not draw bright prospects: “The rapid growth has been observed over the past four years. But now there is a slowdown and even some stagnation. ” According to Sergei, this situation is ubiquitous. There are objective reasons for this in Russia. For example, with the spread of more “advanced” data transfer technologies, people prefer not to buy content, but share it (using Bluetooth, for example). There is the phenomenon of mobile piracy, which does not stimulate the consumer. Finally, the services of the content providers themselves could be better: the ordered melodies sometimes do not reach, and those who have come down are not always pleased with their quality - this also hinders the development of the market.
Analysts at J'son & Partners hold a slightly different opinion, calling the growth of domestic mobile content "explosive." Giving an optimistic forecast of mobile content market volumes, researchers are talking about $ 950 million by the end of 2006. In their pessimistic forecast appear $ 800 million.
According to the results of Juniper, by 2011 the share of the Asia-Pacific region in income will be the largest - 40%. Europe will account for 27% of income, North America - 18%. The remaining regions of the world are satisfied with 15%.
At the same time, the growth is promised to the segment of music tracks - they will be downloaded to mobiles more and more often, unlike ringtones, the demand for which will fall from 81% to 51%. The share of downloads tracks will increase from 9 to 32%. Juniper analysts believe that the future lies behind them: the progress of wireless technologies and the evolution of mobile devices will make the track download service one of the main cellular networks of the third generation (3G). In addition, the change in the ratio of download ringtones and tracks due to increased competition in the mobile content market.
')
However, the rumors about the death of ringtones are somewhat exaggerated. In Juniper Research believe that innovative proposals in the field of personalization of mobile phones will not allow them to die.
Speaking about the trends of the mobile content market in Russia, Sergey Kolyada, the editor-in-chief of the Sotovik news agency, does not draw bright prospects: “The rapid growth has been observed over the past four years. But now there is a slowdown and even some stagnation. ” According to Sergei, this situation is ubiquitous. There are objective reasons for this in Russia. For example, with the spread of more “advanced” data transfer technologies, people prefer not to buy content, but share it (using Bluetooth, for example). There is the phenomenon of mobile piracy, which does not stimulate the consumer. Finally, the services of the content providers themselves could be better: the ordered melodies sometimes do not reach, and those who have come down are not always pleased with their quality - this also hinders the development of the market.
Analysts at J'son & Partners hold a slightly different opinion, calling the growth of domestic mobile content "explosive." Giving an optimistic forecast of mobile content market volumes, researchers are talking about $ 950 million by the end of 2006. In their pessimistic forecast appear $ 800 million.
Source: https://habr.com/ru/post/4244/
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