Russian online stores are certified by international standards in a year

In September 2006, the National Association of Electronic Commerce Participants (NAUET) will begin to develop a certification program for Russian online stores. The program, which will be applied in about a year, will combine the workings of Russian security specialists in e-commerce , as well as advanced methods of Trusted Shops , which certifies European online stores in order to protect consumer rights.

The decision to create a program adapted to Russian realities was made at a working meeting of Trusted Shops representatives with leading Russian e-commerce companies, which took place on July 27 at Radisson SAS Slavyanskaya. It is due to the relevance of the topic of ensuring the security of Internet commerce in our country.

During the meeting, top managers of Trusted Shops presented their own certification program for online stores, the participants of which are more than 2000 worldwide. NAUET, in turn, also made a presentation - the Safeshopping program was developed according to international standards, but taking into account the peculiarities of the Russian market.
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As a result of negotiations, as already mentioned, was the decision to create a unique certification program for Runet stores. The project is designed to raise consumer confidence in online shopping, increase the level and scale of online trading in Russia, and bring domestic players to the global e-commerce market.

Anton Nikolsky, executive director of NAUET, said that the key problems hindering the development of electronic commerce in Russia are the imperfection of the legal framework and the problem of trust on the part of e-commerce participants: buyers, suppliers, information intermediaries, service providers. “For the development of e-commerce, both companies and consumers must be sure that they operate in a safe, from a legal point of view, environment,” said Anton Nikolsky. - They need to know what responsibility they bear to their customers, with whom they conclude transactions, where national legislation is applicable.

Ivan Glazachev, head of the Russian representative office of ChronoPay , draws attention to the fact that Russian e-commerce is becoming more united: “Our foreign colleagues are surprised at how actively and together we are defending the interests of our industry. This is a requirement of time. ” In addition, Ivan Glazachev noted the readiness of foreign colleagues to support in solving the internal issues of the Russian Internet commerce.

With the adoption of a general certification program that is trusted by both private clients and representatives of the b2b segment all over the world, Russian e-commerce will easily enter the world market and occupy a significant niche there, says Jean-Marc Noel, CEO of Trusted Shops.