Internet advertising has its own messenger
On July 26, a round table was held at the Ararat Park Hyatt Hotel, to the participants of which, discussing the development of Russian Internet advertising, among other things, MediaRevolution.Ru website was presented - an information project by Alexander Gagin.
Gleb Sahray, director general of thePR-Technologies agency, which supports the promotion of the site, in an interview with Habrahabru said that MediaRevolution.Ru is a B2B information platform focusing on covering the events of the Internet advertising industry, Russian and foreign. "The niche MediaRevolution.Ru seeks to occupy is still empty," says Gleb. - In RuNet there is not a sufficiently authoritative resource specializing in this kind of information. This is the reason for the appearance of the project, because it is no secret that Internet advertising is the fastest growing area of the Russian advertising market. ”
As part of MediaRevolution.Ru, news and analytics flows are structured, which will be useful for professionals whose professional activities somehow intersect with the online advertising industry. The future plans of the creators of the project - the expansion of content through analytics of their own researchers (in the editorial team - 4 people). In the meantime, the site contains mostly news and translations of reports from Western researchers.
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Prior to the official presentation and opening of the English version, MediaRevolution.Ru worked in test mode for several months. The project is financed by the IMHO VI company, whose management assumes that in the near future the resource will become self-sustaining. The main source of income, according to Gleb Sahray, will be the sale of banner advertising on the pages of the site. Presumably, advertisers will come up with various web advertising platforms, since the resource is targeted at people who make decisions about advertising in various media.
According to the calculations of the management of MediaRevolution. Ru, the potential audience of the site is about 3000 people. Each of them is planned to be introduced to the resource individually - a call center has been created, whose employees ring up the companies, informing their employees about the project. Such promotion is quite effective: according to Gleb Sakhray, 72% of those who call, agree to subscribe to the weekly newsletter.
Gleb Sahray, director general of the
As part of MediaRevolution.Ru, news and analytics flows are structured, which will be useful for professionals whose professional activities somehow intersect with the online advertising industry. The future plans of the creators of the project - the expansion of content through analytics of their own researchers (in the editorial team - 4 people). In the meantime, the site contains mostly news and translations of reports from Western researchers.
')
Prior to the official presentation and opening of the English version, MediaRevolution.Ru worked in test mode for several months. The project is financed by the IMHO VI company, whose management assumes that in the near future the resource will become self-sustaining. The main source of income, according to Gleb Sahray, will be the sale of banner advertising on the pages of the site. Presumably, advertisers will come up with various web advertising platforms, since the resource is targeted at people who make decisions about advertising in various media.
According to the calculations of the management of MediaRevolution. Ru, the potential audience of the site is about 3000 people. Each of them is planned to be introduced to the resource individually - a call center has been created, whose employees ring up the companies, informing their employees about the project. Such promotion is quite effective: according to Gleb Sakhray, 72% of those who call, agree to subscribe to the weekly newsletter.
Source: https://habr.com/ru/post/4218/
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