The
Netscape.com portal is owned by
AOL Corporation and is still quite popular, but its attendance is rapidly decreasing. Thus, in May 2006, the portal’s audience reached 11.6 million people, whereas a year earlier the figure was 15.4 million. For this reason, bosses turned for help to crisis manager Jason Calacanis, founder of the Weblogs web platform. AOL recently acquired. He actively got down to work and a few months later, in mid-June, presented his creation - a new version of the portal. It was an exact copy of Digg.com. The only difference is that Netscape news on the site create not only visitors, but eight more full-time editors.
Immediately after the official opening on June 29,
an angry flash mob of users passed through the site. Instead of voting for the most interesting news, they put on the first page of the portal the text with the words
“Netscape's big mistake!” (“Netscape's blunder !!!”). This “news” received over 300 comments, including a request to “return the old Netscape”.
However, the critic did not bother the head of the portal Netscape Jason Calacanis (Jason Calacanis). Moreover, shortly after the launch of the portal, he made a sensational announcement and
promised to pay $ 1000 a month to active users of Digg.com, who will move to the Netscape.com portal and start publishing their links here. That is, they are invited to do the same work, but only for money.
This, to put it mildly, an extraordinary proposal caused an ambiguous reaction in the blogosphere. Someone considers bribing users as an effective way to form a community around their portal, and someone calls it absolute nonsense. Calacanis himself truly believes that he can create a clone of Digg.com for a small amount of money, luring the best people out of there. As you know, the hundreds of the most active "diggers"
generate more than half of the content Digg.com. Calakanis decided that he could outbid this hundred - and the matter is in his hat.
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Not everyone agrees. Criticism from users is growing. A call to collect signatures under an open letter to the leadership of Netscape has reached the first page of Netscape. After over a thousand signatures were collected under the letter, the editors removed this “news” from the first page. Popular indignation, however, did not cease: themes appeared one after another, where the shortcomings of the “second version” of Netscape were discussed. This endless flash mob
is still ongoing .