AdAge - Articles on Internet Marketing (part 2)

There is no time to write about each article in detail, but I don’t want to hide interesting information, so here: a megabyte review of articles from authoritative sources on the topic of brand integration into the Internet with sources, so if you want, you can always read.

Marketing people are not 100% sure about the network.
Advertising Age - June 12, 2006
Ranance crain

An article by the Director of AdAge that the effectiveness of direct advertising on the network is questionable. Here are the main points of the article:
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- People will never click on the banner if the message is not related to the topic of their search at the moment.

- Only narrow and ideally targeted communication can be effective advertising on the Internet

- TV advertising - passive surveillance, Internet - active search. Therefore, the TV viewer can swallow a message that is intended to change his views, and the Internet surfer will buy only the message that coincides with his own.

- Users know about the impact on the brain of online advertising more than advertisers. Therefore, without knowing the culture of the network from the inside, it is impossible to create an effective message.

What Krein said, in my opinion, confirms the effectiveness of contextual advertising and all sorts of focusing + simple and understandable approaches in creativity and copyright, rather the need for a lack of creative cleverness. Maximum functionality and proper targeting - the success of Internet advertising

Farther:

- A brief overview of the latest articles from the powerful online marketing resource ClickZ.com
- After that, a few more articles from Adage, including a story about how advertisers are studying online trends, then to develop the right offline campaign