Write in English. Better, write in Chinese
The headline contains 2 points from Seth Godin's post “How to attract traffic to your blog” (Seth Godin, “ How to get traffic for your blog ”).
In fact, that says it all. At the moment, there are simply not enough Russian-speaking bloggers and their readers. Sadly, we are locked in a Cyrillic and Russian cage. Yes, no questions, it is great and powerful, but often extremely limited. And in most cases we are very far from the source of events. At least, if we talk about technological events. This is especially critical for the entire IT industry, including various Web 2.0 projects and technologies, for example, AJAX .
In its current state with the financial side of the Russian-language blogging, everything is extremely sad. Compare, for example, the traffic brought by Digg and news2 . Where digg has thousands and tens of thousands, news2 has units and tens. There is no sense to get into Russian-language posts in Digg - the effect will be even less than from news2.
')
How attendance and impressions are transformed into money at least through Google AdSense, of course. What an English-language blog can give you can read by Steve Pavlina (Steve Pavlina) or in Russian by Dmitry Davydov . Just try not to choke on saliva by the end of the post.
Often, however, even with decent attendance, Google AdSense in RuNet is useless. A simple example - one of my good friends put AdSesnse on a sports website with quite a decent attendance. As it turned out, the attendance of a special role in this case did not play: in most cases, Google showed social. advertising, which, as you know, is not paid. Just in the Russian segment of AdSense there were not enough advertisers on this topic. It was about a year ago, but I do not think that with niche requests something has changed dramatically.
I would like to hope that in such conditions all kinds of “blogging” options, actually bordering on spam, will not grow.
In the overwhelming majority of cases, blogging in Russia is a costly exercise, meaningful either as entertainment and a kind of intellectual exhibitionism, or as a line in a portfolio, or as an event that doesn’t make much sense now, but theoretically it can bring its bonuses (not necessarily financial ) in future.
Anton Nosik wrote well about prospects “And I do not see (mass opportunities for bloggers in the Russian-speaking Internet). But I remember well the times when there were no prospects for earnings for search engines in the Russian-speaking Internet, and for online media. Times change, and the dynamics are rather unidirectional: the audience grows, per capita consumption grows, the advertising value grows. ”
Well, let's hope for this development option.
Write in English.
Better, write in Chinese.
In fact, that says it all. At the moment, there are simply not enough Russian-speaking bloggers and their readers. Sadly, we are locked in a Cyrillic and Russian cage. Yes, no questions, it is great and powerful, but often extremely limited. And in most cases we are very far from the source of events. At least, if we talk about technological events. This is especially critical for the entire IT industry, including various Web 2.0 projects and technologies, for example, AJAX .
In its current state with the financial side of the Russian-language blogging, everything is extremely sad. Compare, for example, the traffic brought by Digg and news2 . Where digg has thousands and tens of thousands, news2 has units and tens. There is no sense to get into Russian-language posts in Digg - the effect will be even less than from news2.
')
How attendance and impressions are transformed into money at least through Google AdSense, of course. What an English-language blog can give you can read by Steve Pavlina (Steve Pavlina) or in Russian by Dmitry Davydov . Just try not to choke on saliva by the end of the post.
Often, however, even with decent attendance, Google AdSense in RuNet is useless. A simple example - one of my good friends put AdSesnse on a sports website with quite a decent attendance. As it turned out, the attendance of a special role in this case did not play: in most cases, Google showed social. advertising, which, as you know, is not paid. Just in the Russian segment of AdSense there were not enough advertisers on this topic. It was about a year ago, but I do not think that with niche requests something has changed dramatically.
I would like to hope that in such conditions all kinds of “blogging” options, actually bordering on spam, will not grow.
In the overwhelming majority of cases, blogging in Russia is a costly exercise, meaningful either as entertainment and a kind of intellectual exhibitionism, or as a line in a portfolio, or as an event that doesn’t make much sense now, but theoretically it can bring its bonuses (not necessarily financial ) in future.
Anton Nosik wrote well about prospects “And I do not see (mass opportunities for bloggers in the Russian-speaking Internet). But I remember well the times when there were no prospects for earnings for search engines in the Russian-speaking Internet, and for online media. Times change, and the dynamics are rather unidirectional: the audience grows, per capita consumption grows, the advertising value grows. ”
Well, let's hope for this development option.
Source: https://habr.com/ru/post/4199/
All Articles