Crusade against cash
The round table “Payment systems: what will customers pay in 2009?” At E-commerce 2008 pleased those present with their… predictability. “We are not afraid of the crisis. It is terrible only to commodity stores, which are only 7% in our turnover. And even in the ChronoPay system, only 17% of them, ”says Natalia Khaitina, deputy director of Yandex.Money. “The crisis will never affect us. The banking crisis and EPS are not connected in any way, ”agrees Natalia Chanysheva from Webmoney.
This is predictable. And this is good. It is also good that payment systems do not want to compete openly with each other. MoneyMail Marketing Director Naila Zamashkina called on everyone to take up the eradication of cash payment for goods purchased on the Internet. Today, the share of such payments is, according to the same "Ya. Denig", "a fantastic 70-90%." At Ozon.ru, while officially the largest store in the industry, 75% of purchases are paid to the courier upon delivery, the rest is roughly equal by cards and EPS.
It is true that the pace of this eradication is all different. Natalia Khaytina is counting on reducing the share of cash by 5% per year. ChronoPay Sales Director Ilya Pekurovsky boldly announces a reduction in her share to 30% after 3 years.
E-tickets will give impetus to the Internet turnover of both EPS and cards. The last - to a greater extent, because this product is not cheap. Online games, in turn, pushed and will push the EPS - fluctuations in the domestic economy MMORPG already visible in the cash flow of electronic currencies with the naked eye.
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Invited from the German Wirecard, Michael Brinkmann speaks with English about the “great opportunity” that the crisis gives the Russian e-commerce market.
Now there will be no explosive growth of electronic payment systems (EPS) ahead of the entire e-commerce market, but the pace will remain close to the annual doubling. “We are entering the phase when we need to do business: to optimize, reduce costs, God forbid. It’s better, of course, to increase revenues. ”
And it's simple. And do not even argue. But still it is so clear that this “time to start working” is pronounced with sadness ...
This is predictable. And this is good. It is also good that payment systems do not want to compete openly with each other. MoneyMail Marketing Director Naila Zamashkina called on everyone to take up the eradication of cash payment for goods purchased on the Internet. Today, the share of such payments is, according to the same "Ya. Denig", "a fantastic 70-90%." At Ozon.ru, while officially the largest store in the industry, 75% of purchases are paid to the courier upon delivery, the rest is roughly equal by cards and EPS.
It is true that the pace of this eradication is all different. Natalia Khaytina is counting on reducing the share of cash by 5% per year. ChronoPay Sales Director Ilya Pekurovsky boldly announces a reduction in her share to 30% after 3 years.
E-tickets will give impetus to the Internet turnover of both EPS and cards. The last - to a greater extent, because this product is not cheap. Online games, in turn, pushed and will push the EPS - fluctuations in the domestic economy MMORPG already visible in the cash flow of electronic currencies with the naked eye.
')
Invited from the German Wirecard, Michael Brinkmann speaks with English about the “great opportunity” that the crisis gives the Russian e-commerce market.
Now there will be no explosive growth of electronic payment systems (EPS) ahead of the entire e-commerce market, but the pace will remain close to the annual doubling. “We are entering the phase when we need to do business: to optimize, reduce costs, God forbid. It’s better, of course, to increase revenues. ”
And it's simple. And do not even argue. But still it is so clear that this “time to start working” is pronounced with sadness ...
Source: https://habr.com/ru/post/41979/
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