Digital events in Moscow from 6 to 12 August

A selection of key events in Moscow for the week.

A / B Testing of Auctions

• August 7 (Tuesday)
• Leo Tolstoy, 16
• is free
• Jason Hartline is a professor at Northwestern University, one of the world's leading experts at the junction of computer science and the design of economic systems. As part of a scientific and technical seminar at Yandex, Jason will talk about the methods of A / B testing of auction design.

From the dawn of online video to the sunset of the era of TV

• August 08 (Wednesday)
• Lower Syromyatnicheskaya, d. 10, p. 12
• is free
• Shooting an advertising TV commercial is like building a Death Star: long, expensive, and risky. While you are busy building the century, the Jedi from the Internet will shoot a lot of exciting video content on their smartphones and explode your hopes for a marketing effect.

On August 8, 2018, Mailap Group will host a meeting entitled “From the Dawn of Online Video to the Decline of the TV Era”, where Pena Agency experts together with Nestlé and myTarget will tell:

• How does the video advertising market in the Internet
• What are the advantages of online video over TV format?
• How to organize and optimize video production

Geek picnic

• August 11 (Saturday) - August 12 (Sunday)
• The largest annual popular science festival devoted to modern technologies, science and art will take place in Moscow on 11–12 August in Moscow at the Kolomenskoye Museum-Reserve.
• free of charge (registration required)
• The largest annual popular science festival devoted to modern technologies, science and art will take place in Moscow on 11–12 August in Moscow at the Kolomenskoye Museum-Reserve.