As part of the research project
Pew Internet & American Life Project published the results of the next nationwide telephone survey of Americans (
PDF ). This time the object of study became bloggers - users of MySpace services and others like him.
An ordinary blogger talks on his blog about the events of his life for a narrow circle of people or for himself. The overwhelming majority of bloggers (76%) have launched pages on the Internet for exactly this purpose. Only a few bloggers allow themselves to go beyond their personal interests and publish comments on the topic of politics, media, government or technology.
In America, already about 12 million people keep their diaries on the Internet, which is about 8% of all Internet users. The number of readers of these diaries has jumped up to 57 million people (39% of the country's Internet users).
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A typical blogger is a person under 30, a man (54%) or a woman (46%). He uses a pseudonym (55%), does not earn a penny for his blog (92%), writes on different topics, devotes no more than
1-2 hours a week to a blog (59%), uses the Internet intensively and likes to use the texts found on the Web and Pictures for personal purposes (44%).
When asked to describe the main topic of blogs, 37% called personal life and experience. The remaining topics lag far behind: 11% of blogs write mostly about politics, 7% about entertainment, 6% about sports, 5% about business, 4% about technologies, 2% about religion.
The main reasons for encouraging people to open blogs are creative self-expression (52%) and the recording of personal impressions and experiences (50%). Only 7% of bloggers open a page with the goal of making money.
Some other interesting facts:
* 87% of bloggers allow comments;
* 72% publish photos;
* 41% keep a list of friends on their blog;
* 34% consider blogs as a form of journalism;
* only 18% of blogs have an RSS feed for export;
* The percentage of white bloggers (60%) is lower than the percentage of white Internet users on average in America (74%).