YouTube boasts music links, new browsing features

Not one, but as many as three new options for viewing movies appeared today on YouTube . The first two innovations are unlikely to surprise anyone: these are the “lights out” and “theater” modes (familiar from Hulu ). The first mode darkens the entire working area of ​​the screen, with the exception of video; and the second pulls on a mysterious red curtain on both sides of the video. While these nyushechki are available only when watching YouTube-versions of popular videos and TV shows, but not zagora and integration into all other videos.

“Funny third option” is so-called. Super HD , which is undoubtedly worth paying attention to, but jumping for joy is still early. First of all: there is still much to develop (first you need to add the ability to hide the video control panel), and secondly: the set of such Super-HD videos is still very limited.


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The second pleasure, along with new viewing modes, is the opportunity to buy the melody you like from the video with one click. Therefore, the next time, when viewing a video clip, there is a desire to legally purchase a song, you just need to poke the button of the store you like.

So far, these buttons are only in official, partner videos (downloaded by companies, such as EMI in the screenshot), and the tracks can be bought on Amazon and iTunes. However, not only the tracks. For example, in the trailer of the popular game Spore there is a link to buy a box with a game in Amazon.

Thus, in the theoretical future, it will be possible to buy any item from the video (provided that it is sold in one of the partner stores). At the moment, the buttons are available only to visitors from the United States, but will soon appear for residents of other countries.

via Engadget via ArsTechnika via MrDoob