Google sent blogger aspirin

“Dear Google, you're causing me a headache,” was the title for Al Skillitani's blog post on endless changes in the AdWords system. Google responded quickly: a few days later the blogger received an aspirin packet.

Al Scillitani is a search engine optimization specialist. In his now famous posting, Al complains of endless changes in the AdWords system. In his opinion, no one person is able to keep track of these changes, and even a whole team of specialists is not capable of that. It seems that as soon as you take control of the situation, a new function, a new tool, a new advertising format, or something else appears immediately. Al began to engage in search marketing five years ago and from the very beginning he was ready for changes, but not in the same amount. “OK, Google users,” Al Skillitani ends his message, “I will try to cope with all your changes and try to help other people understand your new functions, tools and formats by publishing walkthroughs, but I need some aspirin. Send it to me at ... [home address is indicated] ".

And now, after a few days, Al Skillitani received a bag of aspirin from Google with a note : “Dear Al! I hope this helps you cope with many of the changes in AdWords. ” The sender of the letter was Adam Lasnik, one of the search engine specialists who has been working at Google for about two months. Here is a photo of this letter and aspirin bag.

This fact indicates not only a good sense of humor among Google employees, and not only that they read specialized blogs, but also that the company actively uses viral marketing. In fact, even at the time of sending the letter, it was possible to predict the reaction of the blogging community. The news instantly spread through the blogosphere and became a good PR for Google.
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For those who do not believe that the letter is real, here’s Adam Lasnik’s blog post where he confirms the authenticity of the letter.