For one and a half days, the news gets 50% of monthly traffic.
According to physicists from the American University of Notre Dame, the structure of traffic on a separate portal can be compared with traffic fluctuations across the global network. The most visited segments of the Network are very different from the rest of the Internet in that the traffic structure varies by day and even by hour, whereas in low-traffic parts of the Internet traffic remains relatively stable throughout the entire time. The same thing happens on large portals.
Researchers took Origo portal, which is popular in Hungary, and presented it as a peculiar model of the Internet . It has unchanging sections of the portal ("skeleton"), as well as a news line, which is constantly updated. The portal “skeleton” has a stable attendance. On the contrary, traffic from the news feed varies greatly in time. The news gets the most traffic immediately after its publication, after which its attendance gradually decreases.
The analysis showed that the traffic intensity decreases according to the power law. This is due to the heterogeneous nature of the behavior of visitors. An analysis of the activity of 250 thousand visitors during one month showed that the intervals between visits to the site by the same visitor also correspond to a power distribution.
A more detailed study made it possible to find an exponent in the power distribution formula (it is equal to 1.5) and determine the time period during which the news receives 50% of all monthly traffic. A kind of "half-life" news is approximately 36 hours.
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True, different news behave differently. Some materials demonstrate enviable attendance even after the 36-hour period that he measured. In addition, the average "half-life" varies from site to site.
The importance of the study is that it contradicts the generally accepted point of view that traffic is exponentially reduced. Based on this thesis, it was previously accepted to say that the news "lives" on the site for only 15 minutes. Like, for the rest of the time its attendance will be much lower. It turns out that this is not true.
The law of power distribution manifests itself not only in the attendance of news feeds on the portal, but also in the distribution of traffic throughout the Internet, as well as in its individual segments: for example, in the blogosphere or on the LiveJournal website. By the way, various researchers have long paid attention to this fact.
Researchers took Origo portal, which is popular in Hungary, and presented it as a peculiar model of the Internet . It has unchanging sections of the portal ("skeleton"), as well as a news line, which is constantly updated. The portal “skeleton” has a stable attendance. On the contrary, traffic from the news feed varies greatly in time. The news gets the most traffic immediately after its publication, after which its attendance gradually decreases.
The analysis showed that the traffic intensity decreases according to the power law. This is due to the heterogeneous nature of the behavior of visitors. An analysis of the activity of 250 thousand visitors during one month showed that the intervals between visits to the site by the same visitor also correspond to a power distribution.
A more detailed study made it possible to find an exponent in the power distribution formula (it is equal to 1.5) and determine the time period during which the news receives 50% of all monthly traffic. A kind of "half-life" news is approximately 36 hours.
')
True, different news behave differently. Some materials demonstrate enviable attendance even after the 36-hour period that he measured. In addition, the average "half-life" varies from site to site.
The importance of the study is that it contradicts the generally accepted point of view that traffic is exponentially reduced. Based on this thesis, it was previously accepted to say that the news "lives" on the site for only 15 minutes. Like, for the rest of the time its attendance will be much lower. It turns out that this is not true.
The law of power distribution manifests itself not only in the attendance of news feeds on the portal, but also in the distribution of traffic throughout the Internet, as well as in its individual segments: for example, in the blogosphere or on the LiveJournal website. By the way, various researchers have long paid attention to this fact.
Source: https://habr.com/ru/post/4163/
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