Free WiFi access in bars and cafeterias can be used in different ways. Someone just reads the mail during the lunch break, and someone comes to the institution in the morning, buys a cup of coffee and “sucks” traffic through the thick channel until the evening.
From the very beginning, Russian establishments were ready for such behavior of some of their clients, everyone knows the love of our users for freebies. Therefore, in domestic establishments are closely watching how visitors use free WiFi. Many restaurants would be happy to ban the use of “free internet” for those visitors who did not make an order for a certain amount. However, for example, the
rules for connecting to the
Yandex.WiFi project oblige participants to “provide free WiFi access to the Internet” without any additional restrictions.
If in Russia free WiFi appeared not so long ago, and not all users even in Moscow realized the possibility of free access to the Internet from almost
any part of the city , in America only the laziest would not use this opportunity. There, the restaurant owners faced a
new problem : what to do with lovers of freebies, who occupy places in the institution all day. With their laptops, "egg heads" confuse the ordinary public, and the atmosphere is changing noticeably. The cafeteria turns into some kind of office. By the way, for some people, a coffee shop with free WiFi really becomes a personal office in which they spend most of the day, work at a computer, and even meet with customers. Restaurant owners do not intend to put up with it.
For example, in Boston and the surrounding area, many owners have recently begun to deny free WiFi to visitors. They either begin to charge for this service, or close access during peak hours, or directly contact the most arrogant visitors, advising them to finish their work as quickly as possible.
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Everyone chooses a more convenient option. For example, if you sell a subscription for a month of Internet access for the most modest fee, then this may push the user who bought such a card to visit this establishment more often. On the other hand, if WiFi is provided free of charge, the visitor feels obliged to buy something. But if he paid for access, in this case he could refuse to purchase, which is not profitable for the institution.
The influx of the public with laptops can not only change the rules of ordinary restaurants, but also lead to the emergence of new type of restaurants, which will be specifically designed for such visitors. For them, there will be a pleasant atmosphere, cheap drinks and snacks, as well as free internet access - all at a reasonable cost, which will be much less than the rent for an office in the city center.