Intel will also be engaged in advertising in computer games.
According to the most modest estimates, the advertising market in computer games will grow to $ 400 million by 2009 (source: Parks Associates ). The estimates of the Yankee Group are also optimistic: $ 700 million in 2010. Companies that work in this area predict an even brighter future for themselves.
In April 2005, Microsoft announced the acquisition of Massive Inc., which founded the world's first ad network in computer games. Advertising network Massive Inc. provides for the placement of billboards, banners and logos in dozens of computer games. Patented technologies allow you to upload new ads to the game via the Internet, track the number of impressions in real time and provide the advertiser with full statistics. The game publishers are only excited about the new source of income, because now the costs of creating a new game are close to $10-20 million, and in some cases even to $ 30 million. They have to be paid back somehow.
Now it became known about another loud deal. Competitor Massive Inc., the company IGA Worldwide, received funding in the amount of $ 5 million from the venture capital fund of Intel Capital. Taking into account other investors (Easton Capital, Morgenthaler Ventures and DN Capital), the cumulative amount of funds raised in the first round was $ 17 million.
Intel Capital is a venture capital division of Intel . Over the fifteen years of its existence, it has funded more than a thousand companies around the world for a total amount of more than $ 4 billion. All these investments are necessarily related to the core strategy of Intel. So, advertising support in computer games fits into the “digital home” strategy that Intel is promoting.
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IGA Worldwide said it uses the money to improve partnerships with game publishers, as well as to open regional branches, “to serve a growing customer base from North America, Europe and Asia.”
The interest of Microsoft and Intel in advertising in computer games only confirms that this is an extremely promising direction. In general, the situation on the advertising market in games is somewhat similar to the situation with advertising on the Internet ten years ago. At that time small specialized companies, such as DoubleClick, were engaged in this, but large corporations, whose turnover now exceeds billions of dollars, soon came after them.
In April 2005, Microsoft announced the acquisition of Massive Inc., which founded the world's first ad network in computer games. Advertising network Massive Inc. provides for the placement of billboards, banners and logos in dozens of computer games. Patented technologies allow you to upload new ads to the game via the Internet, track the number of impressions in real time and provide the advertiser with full statistics. The game publishers are only excited about the new source of income, because now the costs of creating a new game are close to $
Now it became known about another loud deal. Competitor Massive Inc., the company IGA Worldwide, received funding in the amount of $ 5 million from the venture capital fund of Intel Capital. Taking into account other investors (Easton Capital, Morgenthaler Ventures and DN Capital), the cumulative amount of funds raised in the first round was $ 17 million.
Intel Capital is a venture capital division of Intel . Over the fifteen years of its existence, it has funded more than a thousand companies around the world for a total amount of more than $ 4 billion. All these investments are necessarily related to the core strategy of Intel. So, advertising support in computer games fits into the “digital home” strategy that Intel is promoting.
')
IGA Worldwide said it uses the money to improve partnerships with game publishers, as well as to open regional branches, “to serve a growing customer base from North America, Europe and Asia.”
The interest of Microsoft and Intel in advertising in computer games only confirms that this is an extremely promising direction. In general, the situation on the advertising market in games is somewhat similar to the situation with advertising on the Internet ten years ago. At that time small specialized companies, such as DoubleClick, were engaged in this, but large corporations, whose turnover now exceeds billions of dollars, soon came after them.
Source: https://habr.com/ru/post/4154/
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