Rambler launches the most expensive advertising campaign in the history of Runet
Holding Rambler Media began to spend $ 100 million received from the American Google for the contextual advertising system "Runner", reports "Kommersant".
Within two months, Rambler will invest a record $ 5 million for the Internet in promoting its projects on TV, radio and in the press in order to double its daily audience to 6 million people in a year - about as much now at Yandex and Mail.ru.
The advertising campaign will begin in October and will become the largest in the history of the Russian Internet business. Even the memorable portal Top4top.ru was going to invest only $ 4.5 million in advertising, but was never able to realize its plans.
Until now, the advertising activity of Internet resources on TV has been extremely low. For example, in 2007, Loveplanet.ru (the RBC project) spent on television advertising about $ 2.6 million, Mail.ru - up to $ 350 thousand, and Yandex was not present on television screens at all. In the first half of this year, the social network Vspomni.ru launched by RBC was most actively advertised on TV - its television advertising budget, according to the Magic Box, exceeded $ 2 million.
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Advertising activity "Rambler" is not limited to two months. “Next year, the annual advertising budget will increase by more than 50%,” said Vice-President of Rambler Media Zhanna Beletskaya.
Within two months, Rambler will invest a record $ 5 million for the Internet in promoting its projects on TV, radio and in the press in order to double its daily audience to 6 million people in a year - about as much now at Yandex and Mail.ru.
The advertising campaign will begin in October and will become the largest in the history of the Russian Internet business. Even the memorable portal Top4top.ru was going to invest only $ 4.5 million in advertising, but was never able to realize its plans.
Until now, the advertising activity of Internet resources on TV has been extremely low. For example, in 2007, Loveplanet.ru (the RBC project) spent on television advertising about $ 2.6 million, Mail.ru - up to $ 350 thousand, and Yandex was not present on television screens at all. In the first half of this year, the social network Vspomni.ru launched by RBC was most actively advertised on TV - its television advertising budget, according to the Magic Box, exceeded $ 2 million.
')
Advertising activity "Rambler" is not limited to two months. “Next year, the annual advertising budget will increase by more than 50%,” said Vice-President of Rambler Media Zhanna Beletskaya.
Source: https://habr.com/ru/post/41461/
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