Insure your iPhone

I came across a funny article on the Internet about the iPhone, more precisely about the service sold with this device - “Insure your new iPhone 3G” - is called an article, read:

“Eldorado and Svyaznoy retailers, together with the insurance company Rosgosstrakh, offer to insure Apple’s popular iPhone 3G mobile phones.
The insurance policy will be valid throughout the year in Russia, excluding the North Caucasus. The service will cost 999 rubles. Phones can be insured against street robbery, burglary, robbery, damage due to fire and other risks.

Depending on the amount of memory, the user can receive 22999 rubles or 26999 rubles for the lost phone. Payments will be made at any loss adjustment center of Rosgosstrakh in Russia.
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As representatives of Eldorado note, today, for every fourth handset worth more than 20,000 rubles, the consumer purchases an insurance policy. Eldorado believes that one third of the buyers of iPhone 3G devices will insure their devices. ” Source

What do I think about this? And the fact that the world has gone mad on this iPhone, although there isn’t - or, to be more precise, they’re trying to drive the world crazy, but the sound mind still wins. This is all advertising and public relations, although judging by the criminal chronicle in TV news, my opinion still makes it difficult to insure expensive phones.
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PS but in general it is very interesting to watch on tv artificial queues, and other scandals associated with this miracle of technology. I think there will be more than one scandal over the iPhone, and all this is in his hand. The most talked about phone in the world - insure!