Leading German portal comparing prices is preparing the Russian version
I want to share random insider information with the community.
There is such a portal www.idealo.de . Currently has several language versions, the main and the first - German. idealo compares the prices of consumer goods (photo, audio, video equipment, household electrical appliances, etc.), air travel, allegedly soon on hotels. On the portal you can compare prices, write a comment to the product, make a purchase. The portal has been around for a long time (say, 5 years) and has recently been overbought (partially or completely unknown) by the Axel Springer commercial group. In Germany, this portal keeps confident first places in search results, due to the abundance of information and the minimum number of SEO tricks (for example, while the request is being processed into the database, the page produces already prepared static results of previous requests) ... It is often the case that when searching for a certain product, search results first show the result from idealo, then from eBay and only then off. product page. The bulk of the published information is gathered by a crowd of crowdsourcing students, proudly called a content-manager.
So, my friend works on the portal (not my moped;)) as a programmer. Programming is carried out by a team of programmers from Minsk, mainly on C under Linux (I don’t know the details). The salary of Minsk dwellers is about 15 EUR per hour, plus some mini-bonuses for clicks, of which there are millions. The team of programmers from Minsk interacts with the main office in Berlin via Skype, in extreme cases the lead programmer is carried by reindeer to Berlin.
On the portal it is already possible, for example, to compare prices and buy tickets on a credit card for domestic Russian flights. The exact principle of the portal is unknown to me, but the feeling is that the price analysis is based on the commodity-price RSS-Feeds, which are published by Vendors (merchants).
The insider info is as follows: the Russian version of the portal is being prepared for release . Due to the fact that this portal occupies a uniquely leading position in the price comparison segment in Germany, I believe that the Russian version will make a kind of confusion on the Russian landscape of such portals.
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As far as I know, the implementation of the Russian version does not require from the company virtually no costs, except localization. Their engine is run-in, it works for a long time, it does not fail and processes a great heap of requests to the database. Therefore, the question of how much the Russian version of their portal is really needed and desired, I think, was not seriously considered. But it is interesting to me to know: is such a portal needed for Runet?
Thanks for attention. Hope interested.
UPD : after the first comment I want to make a couple of clarifications:
- purchase, of course, carried out on the seller's page. idealo publishes links to products sorted by price.
- The Russian version will have to compare prices of stores in Russia.
There is such a portal www.idealo.de . Currently has several language versions, the main and the first - German. idealo compares the prices of consumer goods (photo, audio, video equipment, household electrical appliances, etc.), air travel, allegedly soon on hotels. On the portal you can compare prices, write a comment to the product, make a purchase. The portal has been around for a long time (say, 5 years) and has recently been overbought (partially or completely unknown) by the Axel Springer commercial group. In Germany, this portal keeps confident first places in search results, due to the abundance of information and the minimum number of SEO tricks (for example, while the request is being processed into the database, the page produces already prepared static results of previous requests) ... It is often the case that when searching for a certain product, search results first show the result from idealo, then from eBay and only then off. product page. The bulk of the published information is gathered by a crowd of crowdsourcing students, proudly called a content-manager.
So, my friend works on the portal (not my moped;)) as a programmer. Programming is carried out by a team of programmers from Minsk, mainly on C under Linux (I don’t know the details). The salary of Minsk dwellers is about 15 EUR per hour, plus some mini-bonuses for clicks, of which there are millions. The team of programmers from Minsk interacts with the main office in Berlin via Skype, in extreme cases the lead programmer is carried by reindeer to Berlin.
On the portal it is already possible, for example, to compare prices and buy tickets on a credit card for domestic Russian flights. The exact principle of the portal is unknown to me, but the feeling is that the price analysis is based on the commodity-price RSS-Feeds, which are published by Vendors (merchants).
The insider info is as follows: the Russian version of the portal is being prepared for release . Due to the fact that this portal occupies a uniquely leading position in the price comparison segment in Germany, I believe that the Russian version will make a kind of confusion on the Russian landscape of such portals.
')
As far as I know, the implementation of the Russian version does not require from the company virtually no costs, except localization. Their engine is run-in, it works for a long time, it does not fail and processes a great heap of requests to the database. Therefore, the question of how much the Russian version of their portal is really needed and desired, I think, was not seriously considered. But it is interesting to me to know: is such a portal needed for Runet?
Thanks for attention. Hope interested.
UPD : after the first comment I want to make a couple of clarifications:
- purchase, of course, carried out on the seller's page. idealo publishes links to products sorted by price.
- The Russian version will have to compare prices of stores in Russia.
Source: https://habr.com/ru/post/41418/
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