"Murphy's Law" threatens the blogosphere
American Ted Murphy began to build a business that could potentially discredit the blogosphere even in the eyes of its most ardent supporters. It’s all about the Pay Per Post service it promotes: “pay, and they will praise your products or services on blogs” - this is about the message addressed to customers of the service.
An audience reading paid “blog posts” will not know that they are, in fact, advertisements - this is the main bet. That is, we are talking about a kind of hidden marketing that has gained tangibility in a particular Pay Per Post service.
“The engine of trade”, which “moves”, but at the same time “hides” - is something unloved by many. It feels something despicable. And, when this kind of marketing has attacked the blogosphere, the credibility of which is still only growing, the network public rebelled in earnest. As an example, an article in TechCrunch , which gathered a lot of comments with a wide variety of criticism of the entrepreneurial Murphy’s know-how.
The Pay Per Post service device does not allow an advertiser to choose specific blog sites for future promotional reviews — interesting, but this advertisement is almost encrypted from the beginning. The customer and artist relationships themselves are automated, and, in fact, to “bribe” the bloggers involved in the system, all you need to do is transfer a certain amount to your account and formulate a task. The advertiser's desire determines the presence or absence of a picture in the future “post”, as well as the degree of emotionality of the blogger with whom he will speak about the product. At the same time, the qualification in Pay Per Post in any form does not pass through pornography, as well as goods, the positive description of which is obviously false.
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The advertiser can follow his campaign in dynamics, receiving reports by mail. In addition, the Pay Per Post team controls the quality of blogger posts - in the end, only approved “posts” will be paid. The bloggers themselves for each unique message receive about $ 5. Apparently, bargaining is appropriate there.
In the client section of the site, Tom Murphy actively praises the service, and in his blog more and more laments the fate: “I just wasn't under the moon today,” Tom writes after discussing Pay Per Post in TechCrunch. But he has consolation: “The new will always have its critics. I remember that people went crazy when Google offered to pay for positions in a search ... ”.
An audience reading paid “blog posts” will not know that they are, in fact, advertisements - this is the main bet. That is, we are talking about a kind of hidden marketing that has gained tangibility in a particular Pay Per Post service.
“The engine of trade”, which “moves”, but at the same time “hides” - is something unloved by many. It feels something despicable. And, when this kind of marketing has attacked the blogosphere, the credibility of which is still only growing, the network public rebelled in earnest. As an example, an article in TechCrunch , which gathered a lot of comments with a wide variety of criticism of the entrepreneurial Murphy’s know-how.
The Pay Per Post service device does not allow an advertiser to choose specific blog sites for future promotional reviews — interesting, but this advertisement is almost encrypted from the beginning. The customer and artist relationships themselves are automated, and, in fact, to “bribe” the bloggers involved in the system, all you need to do is transfer a certain amount to your account and formulate a task. The advertiser's desire determines the presence or absence of a picture in the future “post”, as well as the degree of emotionality of the blogger with whom he will speak about the product. At the same time, the qualification in Pay Per Post in any form does not pass through pornography, as well as goods, the positive description of which is obviously false.
')
The advertiser can follow his campaign in dynamics, receiving reports by mail. In addition, the Pay Per Post team controls the quality of blogger posts - in the end, only approved “posts” will be paid. The bloggers themselves for each unique message receive about $ 5. Apparently, bargaining is appropriate there.
In the client section of the site, Tom Murphy actively praises the service, and in his blog more and more laments the fate: “I just wasn't under the moon today,” Tom writes after discussing Pay Per Post in TechCrunch. But he has consolation: “The new will always have its critics. I remember that people went crazy when Google offered to pay for positions in a search ... ”.
Source: https://habr.com/ru/post/4130/
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