Do not call yourself Westwood!

Today I came across a striking example of the original corporate identity for the Westwood Hotel, which was developed by the designer from Montreal Julien De Repentigny:



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The approach is really quite original for the hotel segment (I recommend to look at other works that the designer publishes on his blog (http://visualadvice.com/). However, in this bright style there is one huge BUT, which I think was the desire of the owners stand out now at least in style ...

The main question that arose with me, who was interested in the hotel after I tried to find it on the Internet, was this style for which Westwood Hotel?

If you enter “Westwood Hotel” into Google, you will get at least 5 different Westwood hotels in different parts of the world in an absolutely unconnected hotel chain or a single concept. But the name is common. And where to go after that? What to watch? Where to looking for?

So much for the power of naming.

So much for search engine promotion.

Stand out!