MTV has identified the coolest brands of 2008: Coca-Cola winner
Brand rating according to MTV. “To be cool for the young, you need to be original, popular and attractive. Friends, music and celebrities fall into the category of "cool" without any problems, but teachers have to really try to get into it. "
As for products, teenagers are considered cool: mobile phones, denim brands, game consoles and shoes. Whereas banks, travel agencies and coffee brands are deeply indifferent to them. At the same time, a brand can still become “cool”, skillfully and consistently building its marketing policy. All of this was discovered during a large-scale study among 1778 Belgian adolescents aged 13 and over to 29 years old, which was conducted by InSites Consulting in late August, commissioned by MTV Networks.
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The purpose of the study MTV Networks, managing channels
TMF and MTV, was to reveal the abstract formula of the "steepness" of a product. As part of the study, 274 young people kept special online diaries describing their impressions of “cool” and, conversely, “bespontovyh” things. Then the collected data was supplemented by questioning the remaining participants, and ultimately the resulting “formula” was applied to assess various global brands in 35 different categories.
For the third year in a row, MTV Networks conducted a Cool Brand Awards based on the research. Like last year, Coca-Cola won the title of the coolest brand (Overall Coolest Brand Award). At least 10% of young people surveyed spontaneously called this brand the most "cool." Nike, as in the past year, was only in second place, and Esprit - ranked third.
The winner in the “coolest” mobile phone category (Coolest Mobile phone) was, of course, the Apple iPhone. Being a novice in the ranking, the iPhone nevertheless scored 8.3 points out of 10, leaving behind all competitors. The winner of last year, Nokia, was only in third place after Samsung. The coolest mobile operator was named Mobistar, whereas last year it was Proximus, which turned out in 2008 only in third place.
In addition, this year MTV Networks has established 2 new nominations: “the coolest movie” and “the coolest game”. The first was named "The Dark Knight", and the most fun game was The Sims.
Then you can enjoy the rating without our comments. The only thing to be warned is that some European brands are not at all familiar to our consumer.
Coolest Mobile Phone (Coolest Mobile Phone Brand)
1. iPhone (Apple) 8.3 / 10
2. Samsung
3. Nokia
Coolest Mobile Operator (Coolest Mobile Phone Operator)
1. Mobistar 6.3 / 10
2. MTV Generation
3. Proximus
Coolest Soft Drink Brand
1. Coca-Cola 7.7 / 10
2. Fanta
3. Ice Tea
Coolest Energy Drink Brand
1. Red Bull 7.1 / 10
2. Burn
3. Nalu
Coolest Make Up Brand
1. Nivea 7.0 / 10
2. L'Oréal
3. Maybelline
The coolest brand of refreshing chocolates (Coolest Mint Brand)
1. Tic Tac 7.5 / 10
2. Mentos
3. One Sec
Coolest Shoe Brand
1. All Stars (Converse) 7.5 / 10
2. Guess
3. Puma
Coolest Sport Brand
1. Roxy 7.5 / 10
2. Nike
3. Banana Moon
Coolest Denim Brand
1. Diesel 7.9 / 10
2. Replay
3. Levi's
Coolest Bank
1. Fortis (Mine) 6.2 / 10
2. Dexia (Axion)
3. ING (Futuris)
Coolest Game Console
1. Wii 8.5 / 10
2. PS3
3. Playstation Portable (PSP)
Coolest Water Brand
1. Evian 6.5 / 10
2. Perrier
3. Vittel
Coolest Deodorant Brand
1. Ax 8.1 / 10
2. Adidas
3. Rexona
Coolest Camera Brand
1. Sony 7.4 / 10
2. Canon
3. Samsung
Coolest Spirits Brand
1. Bacardi 6.8 / 10
2. Smirnoff
3. Eristoff
Coolest Beer Brand
1. Jupiler 6.9 / 10
2. Kriek Lindemans
3. Desperado
The coolest brand of orange juice (Coolest Orange Juice Brand)
1. Looza 7.1 / 10
2. Minute Maid
3. Capri Sonne
Coolest Hair Care Products Brand
1. Got2Be 6.9 / 10
2. L'Oréal
3. Fructis
Coolest Fastfood Chain Brand
1. Pizza Hut 6.6 / 10
2. McDonalds
3. Quick
Coolest Chips Brand
1. Lays / Smith's 7.7 / 10
2. Pringles
3. Dorito's
Coolest Chewing Gum Brand
1. Hollywood 7.3 / 10
2. Sportlife
3. Bubblicious
Coolest Chocolate Bar Brand
1. M & M's 7.5 / 10
2. Cote d'Or
3. Kinder Bueno
Coolest Ready Made Meals Brand
1. Aiki Noodles 7.1 / 10
2. Mc Cain
3. Dr. Oetker
Writes Brandz.ru (it is still “closed” (i.e. authorization is required) - therefore, I consider to post a link incorrect)
As for products, teenagers are considered cool: mobile phones, denim brands, game consoles and shoes. Whereas banks, travel agencies and coffee brands are deeply indifferent to them. At the same time, a brand can still become “cool”, skillfully and consistently building its marketing policy. All of this was discovered during a large-scale study among 1778 Belgian adolescents aged 13 and over to 29 years old, which was conducted by InSites Consulting in late August, commissioned by MTV Networks.
')
The purpose of the study MTV Networks, managing channels
TMF and MTV, was to reveal the abstract formula of the "steepness" of a product. As part of the study, 274 young people kept special online diaries describing their impressions of “cool” and, conversely, “bespontovyh” things. Then the collected data was supplemented by questioning the remaining participants, and ultimately the resulting “formula” was applied to assess various global brands in 35 different categories.
For the third year in a row, MTV Networks conducted a Cool Brand Awards based on the research. Like last year, Coca-Cola won the title of the coolest brand (Overall Coolest Brand Award). At least 10% of young people surveyed spontaneously called this brand the most "cool." Nike, as in the past year, was only in second place, and Esprit - ranked third.
The winner in the “coolest” mobile phone category (Coolest Mobile phone) was, of course, the Apple iPhone. Being a novice in the ranking, the iPhone nevertheless scored 8.3 points out of 10, leaving behind all competitors. The winner of last year, Nokia, was only in third place after Samsung. The coolest mobile operator was named Mobistar, whereas last year it was Proximus, which turned out in 2008 only in third place.
In addition, this year MTV Networks has established 2 new nominations: “the coolest movie” and “the coolest game”. The first was named "The Dark Knight", and the most fun game was The Sims.
Then you can enjoy the rating without our comments. The only thing to be warned is that some European brands are not at all familiar to our consumer.
Coolest Mobile Phone (Coolest Mobile Phone Brand)
1. iPhone (Apple) 8.3 / 10
2. Samsung
3. Nokia
Coolest Mobile Operator (Coolest Mobile Phone Operator)
1. Mobistar 6.3 / 10
2. MTV Generation
3. Proximus
Coolest Soft Drink Brand
1. Coca-Cola 7.7 / 10
2. Fanta
3. Ice Tea
Coolest Energy Drink Brand
1. Red Bull 7.1 / 10
2. Burn
3. Nalu
Coolest Make Up Brand
1. Nivea 7.0 / 10
2. L'Oréal
3. Maybelline
The coolest brand of refreshing chocolates (Coolest Mint Brand)
1. Tic Tac 7.5 / 10
2. Mentos
3. One Sec
Coolest Shoe Brand
1. All Stars (Converse) 7.5 / 10
2. Guess
3. Puma
Coolest Sport Brand
1. Roxy 7.5 / 10
2. Nike
3. Banana Moon
Coolest Denim Brand
1. Diesel 7.9 / 10
2. Replay
3. Levi's
Coolest Bank
1. Fortis (Mine) 6.2 / 10
2. Dexia (Axion)
3. ING (Futuris)
Coolest Game Console
1. Wii 8.5 / 10
2. PS3
3. Playstation Portable (PSP)
Coolest Water Brand
1. Evian 6.5 / 10
2. Perrier
3. Vittel
Coolest Deodorant Brand
1. Ax 8.1 / 10
2. Adidas
3. Rexona
Coolest Camera Brand
1. Sony 7.4 / 10
2. Canon
3. Samsung
Coolest Spirits Brand
1. Bacardi 6.8 / 10
2. Smirnoff
3. Eristoff
Coolest Beer Brand
1. Jupiler 6.9 / 10
2. Kriek Lindemans
3. Desperado
The coolest brand of orange juice (Coolest Orange Juice Brand)
1. Looza 7.1 / 10
2. Minute Maid
3. Capri Sonne
Coolest Hair Care Products Brand
1. Got2Be 6.9 / 10
2. L'Oréal
3. Fructis
Coolest Fastfood Chain Brand
1. Pizza Hut 6.6 / 10
2. McDonalds
3. Quick
Coolest Chips Brand
1. Lays / Smith's 7.7 / 10
2. Pringles
3. Dorito's
Coolest Chewing Gum Brand
1. Hollywood 7.3 / 10
2. Sportlife
3. Bubblicious
Coolest Chocolate Bar Brand
1. M & M's 7.5 / 10
2. Cote d'Or
3. Kinder Bueno
Coolest Ready Made Meals Brand
1. Aiki Noodles 7.1 / 10
2. Mc Cain
3. Dr. Oetker
Writes Brandz.ru (it is still “closed” (i.e. authorization is required) - therefore, I consider to post a link incorrect)
Source: https://habr.com/ru/post/41276/
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