Why some customers do not like to prescribe goals and objectives
I will continue the previous article on goals and objectives .
We see how useful it is to prescribe goals. But why, then, many people do not like to clearly state goals? Why so diligently avoid it? It is precisely because it becomes possible to assess what they are doing.
Moreover, it becomes possible to detect the substitution of goals or the incompetence of an employee. Let's say a certain lady is trying to order a site, a former accountant, and now an advertising manager. And she insistently demands that the animation be in the header of the site. Twisting logo wants some more curls. And she managed to convince her director that this is “very cool.”
')
If you clearly state the goal, for example, “sell jackhammers in bulk,” then only a complete idiot will not see that a spinning self-made logo will not contribute to its achievement, because people decide on wholesale purchases of jackhammers by completely different criteria.
And no one will say “how cool it is”, no one will run to give a link to acquaintances, because the looking self-made logo came from the nineties, kitschy rotating for the sake of a different advertising “manager”, absolutely no one is interested, surprised or attracted.
But resources will be spent. Any work, including such animation, costs money and time. This money and time to achieve the goal could be used more efficiently.
If the "advertising manager" continues to persist, then she is incompetent, or she has goals other than those stated. For example, to realize at the expense of the company your secret fantasy about a rotating logo. Or for her for a certain percentage, someone is already ready to make a rotating logo.
We see how useful it is to prescribe goals. But why, then, many people do not like to clearly state goals? Why so diligently avoid it? It is precisely because it becomes possible to assess what they are doing.
Moreover, it becomes possible to detect the substitution of goals or the incompetence of an employee. Let's say a certain lady is trying to order a site, a former accountant, and now an advertising manager. And she insistently demands that the animation be in the header of the site. Twisting logo wants some more curls. And she managed to convince her director that this is “very cool.”
')
If you clearly state the goal, for example, “sell jackhammers in bulk,” then only a complete idiot will not see that a spinning self-made logo will not contribute to its achievement, because people decide on wholesale purchases of jackhammers by completely different criteria.
And no one will say “how cool it is”, no one will run to give a link to acquaintances, because the looking self-made logo came from the nineties, kitschy rotating for the sake of a different advertising “manager”, absolutely no one is interested, surprised or attracted.
But resources will be spent. Any work, including such animation, costs money and time. This money and time to achieve the goal could be used more efficiently.
If the "advertising manager" continues to persist, then she is incompetent, or she has goals other than those stated. For example, to realize at the expense of the company your secret fantasy about a rotating logo. Or for her for a certain percentage, someone is already ready to make a rotating logo.
Source: https://habr.com/ru/post/41226/
All Articles