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Yandex requirements for ads in contextual advertising

Got sick. I decided to bring to the public.
The other day I had to start writing ads for Ya.Direkt. Subject - seo.
I make the following announcement:

Professional seo optimization
Seo website optimization on the Internet. High quality work. Guarantees.
*********. ru

and send for moderation.
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Receive notification that the ad campaign has been rejected. Not understanding what's the matter, I am complaining in support. The following answer comes:

“The fact is that we don’t accept advertisements that guarantee promotion in search engines , because such advertising misleads users.
And this, in turn, contradicts clause 1 of the “Requirements for advertising materials” (http://advertising.yandex.ru/trebovaniya1.xml), according to which Yandex does not accept advertising, which, in particular, misleads the user, Including inaccurate information about the product / service. "

Breaking my head, rewriting dozens of ads ... they approve ... RK starts ... I go to see what else is spinning on my requests ...


SEO. Site Optimization!
Promotion in search engines! Guarantees , experience in various subjects !!!
Address and telephone number *******. Ru · Saint Petersburg

"********". To sell the site.
Guaranteed website promotion . From 20,000 rubles per month.
Address and telephone number *********. Su · Saint Petersburg

********* - website promotion
Search engine optimization and website promotion with guaranteed results .
Address and telephone number *********. Ru · Saint Petersburg

Lord And how to evaluate it? Is moderation in Ya.Direkta based on some incomprehensible to me prejudice towards some clients and the "tying" of others? Not fair. And how to be in this case?

Source: https://habr.com/ru/post/41191/


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