Blogs and traditional media adapt to each other
A survey of Europeans aged 18-34 showed that they rely less and less on print media and consume more and more information from the Internet. This trend can be traced long ago, but now a fact has been documented: the younger generation devotes more time to reading blogs than watching television news and reading newspapers. In America, there is a similar situation. There, about 50% of citizens in this age group do not read newspapers and do not watch news on TV.
Researchers believe that right now blogs are entering a new phase of relationships with traditional media. In fact, blogs are already playing the role of traditional media for the younger generation. In this regard, the editors of print newspapers and magazines face the question: what to do? There are two options: either ignore the trend, or develop a new strategy in order to minimize the consequences of losing young readers.
Apparently, blogs can be a “salutary straw” for print media. With their help, newspapers and magazines can adapt to the habits of the younger generation and make contact with them. Not surprisingly, now many European and American newspapers have opened branded blogs. Through them young visitors come to the sites of newspapers. At present, experts of the European Observatory of Journalism emphasize that launching their own blogs has become a common practice for many of the largest newspapers.
Blogs, having joined the set of traditional media, serve as a “watchdog” for newspapers and television. Blogs are the most favorable environment for criticism and commentary, which often spills onto the pages of newspapers and TV screens. The most famous bloggers often appear on the pages of newspapers and on TV, and print media journalists are looking for stories on blogs. That is, a clear interaction between new and old means of journalism is being established.
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The study also noted an unprecedented growth rate of the blogosphere itself, which doubles every six months. This geometric progression has been observed for quite some time and there is no end in sight for it.
One of the interesting laws of the blogosphere is the law of natural selection. Interest in new blogs is growing rapidly and is rapidly disappearing, so that only a select few remain on top of popularity.
In general, experts from the European Observatory of Journalism conclude: the blogosphere and the media are learning to coexist. They are gradually adapting and will harmoniously complement each other in the future.
Researchers believe that right now blogs are entering a new phase of relationships with traditional media. In fact, blogs are already playing the role of traditional media for the younger generation. In this regard, the editors of print newspapers and magazines face the question: what to do? There are two options: either ignore the trend, or develop a new strategy in order to minimize the consequences of losing young readers.
Apparently, blogs can be a “salutary straw” for print media. With their help, newspapers and magazines can adapt to the habits of the younger generation and make contact with them. Not surprisingly, now many European and American newspapers have opened branded blogs. Through them young visitors come to the sites of newspapers. At present, experts of the European Observatory of Journalism emphasize that launching their own blogs has become a common practice for many of the largest newspapers.
Blogs, having joined the set of traditional media, serve as a “watchdog” for newspapers and television. Blogs are the most favorable environment for criticism and commentary, which often spills onto the pages of newspapers and TV screens. The most famous bloggers often appear on the pages of newspapers and on TV, and print media journalists are looking for stories on blogs. That is, a clear interaction between new and old means of journalism is being established.
')
The study also noted an unprecedented growth rate of the blogosphere itself, which doubles every six months. This geometric progression has been observed for quite some time and there is no end in sight for it.
One of the interesting laws of the blogosphere is the law of natural selection. Interest in new blogs is growing rapidly and is rapidly disappearing, so that only a select few remain on top of popularity.
In general, experts from the European Observatory of Journalism conclude: the blogosphere and the media are learning to coexist. They are gradually adapting and will harmoniously complement each other in the future.
Source: https://habr.com/ru/post/4116/
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