Digg earns nearly $ 1 million per month
Five million unique visitors are able to provide the Digg site with up to a million dollars a month in advertising revenue. Such a conclusion can be drawn from the published statistics on Digg users, as well as on the basis of advertising rates on this site.
Detailed statistics on Digg’s audience and advertising rates were published by Federated Media , which is engaged in advertising on such independent websites and blogs. According to these figures, 94% of the Digg audience is male, 88% are between 18 and 39 years old. They earn good money: 64% of site visitors have an annual income in excess of $ 75,000. Of these, more than half consider themselves to be IT-professionals, developers or engineers, and 26% occupy a position not lower than the manager, 39% publish their own blog. That is, an audience of Digg can, without exaggeration, be called elite: mostly wealthy young men. Moreover, the size of this audience has grown to 5 million people per month.
Based on the elitism of the audience, advertising rates on the Digg website are also above average. The cost of a thousand impressions of banners of various sizes reaches $ 16 (for the largest banners is 728 × 90). "Skyscrapers" 120 × 600 cost $ 14, square modules 125 × 125 - $ 9, and placing a text banner - $ 800 per week.
Knowing the traffic to the site, you can calculate the profit that the owners receive from the display of advertising. This takes into account that each visitor views on average 4 pages per month, that is, the total attendance of the site is 20 million page impressions.
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The new site design provides space for all three ad units on one page. Currently, the 125 × 125 modules contain Google AdSense ads, which probably do not earn $ 9 per thousand impressions, so you can reduce the profitability of this unit in the calculations (to about $ 6). Thus, a thousand hits per page brings the site owners $ 16 + $ 14 + $ 6 = $ 36. With 20 million page impressions per month, the maximum possible advertising profit is $ 720,000 per month (text advertising revenues are not taken into account ($ 800 per week in threads discussing each news item), as well as RSS ads and other types of advertising that Digg can offer).
With a stated level of attendance, Digg.com can earn almost $ 1 million per month. True, this is only possible with a 100% advertising load and a real presence of 5 million unique visitors.
Detailed statistics on Digg’s audience and advertising rates were published by Federated Media , which is engaged in advertising on such independent websites and blogs. According to these figures, 94% of the Digg audience is male, 88% are between 18 and 39 years old. They earn good money: 64% of site visitors have an annual income in excess of $ 75,000. Of these, more than half consider themselves to be IT-professionals, developers or engineers, and 26% occupy a position not lower than the manager, 39% publish their own blog. That is, an audience of Digg can, without exaggeration, be called elite: mostly wealthy young men. Moreover, the size of this audience has grown to 5 million people per month.
Based on the elitism of the audience, advertising rates on the Digg website are also above average. The cost of a thousand impressions of banners of various sizes reaches $ 16 (for the largest banners is 728 × 90). "Skyscrapers" 120 × 600 cost $ 14, square modules 125 × 125 - $ 9, and placing a text banner - $ 800 per week.
Knowing the traffic to the site, you can calculate the profit that the owners receive from the display of advertising. This takes into account that each visitor views on average 4 pages per month, that is, the total attendance of the site is 20 million page impressions.
')
The new site design provides space for all three ad units on one page. Currently, the 125 × 125 modules contain Google AdSense ads, which probably do not earn $ 9 per thousand impressions, so you can reduce the profitability of this unit in the calculations (to about $ 6). Thus, a thousand hits per page brings the site owners $ 16 + $ 14 + $ 6 = $ 36. With 20 million page impressions per month, the maximum possible advertising profit is $ 720,000 per month (text advertising revenues are not taken into account ($ 800 per week in threads discussing each news item), as well as RSS ads and other types of advertising that Digg can offer).
With a stated level of attendance, Digg.com can earn almost $ 1 million per month. True, this is only possible with a 100% advertising load and a real presence of 5 million unique visitors.
Source: https://habr.com/ru/post/4112/
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