Which brands have the most "friends"

Recently , a new advertising service has appeared on the MySpace social network. The advertiser gets the opportunity to register his own brand as an ordinary “user”. Such a “user” of Big Mac or a “user” of Coca-Cola, in turn, can be credited by other users.

Some time after the appearance of the new service, it is very curious to look at the results - which brand has the most “friends”, and in general - how effective is such an unusual use of social networks.

Judging by the statistics , the effectiveness of this kind of marketing exceeds all expectations. The most popular brand X-Men 3 has more than three million friends, namely 3.181.000. However, in order to achieve it, I had to go to the trick: to pay MySpace owners for the possibility of activating an additional function in the diaries of those users who will send X-Men 3 (they can expand their list of Top8 friends to sixteen slots). However, this is quite logical, because "X-Men" are people with extraordinary abilities. Almost all the other brands on the MySpace list built their community almost for free and with honest methods.
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For example, the comedy " Wedding Crashers" about two guys with a strange hobby - to spoil someone else's wedding, scored 72 thousand friends without any kind of advertising. Exclusively as a result of viral marketing and cool ideas of the film itself. However, the most popular movie in MySpace is The Ringer, which has 255 thousand friends.

Different TV shows have a completely different rating, which is even difficult to compare logically with the popularity of this TV show. For example, in the Family Guy profile 800 thousand friends are registered, and in the most popular “American Idol” - only 19,000.

The most popular car "characters" are Yaris and Honda Element : 51.000 and 45.000 friends, respectively. Nobody wants to be friends with electronics: MotoQ has less than four thousand friends. Even Cingular , which sells ringtones, has "friends" eight times more.

The most fashionable restaurant among MySpace users is Jack in the Box , with 96,000 people praised it. Neither Burger King (46.000) nor Starbucks (less than 2000) can compete with it.

Interestingly, viral marketing through social networks is also the "bottom" for cybersquatters of the new generation. Now MySpace has profiles with the names of almost all the leading global brands. You can verify this by adding the brand name after the slash in the URL, for example: myspace.com/ibm .