Google Checkout payment system launched
More than a year on the Internet rumors circulated about the imminent appearance of the payment system from Google . These rumors finally came to an end on June 29, 2006, when the launch did take place.
The new service is not called GBuy, as expected, but Google Checkout . The payment system is tightly integrated with the AdWords advertising service, but can be used to make payments in any online store. On the seller’s side, the system facilitates the acceptance of credit cards, and on the buyer’s side, it speeds up and makes it more convenient to pay. As promised by Google executives, the new service is not a direct competitor to PayPal , but it still has some similar functions.
Google Checkout is an extension of the technology that Google has been using for about a year for internal needs, that is, to receive payment for using the services of Google Earth, Google Video, Picasa, and others. Over time, the idea arose to expand the operation of the payment system and make it universal while maintaining the same backend part.
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Now, any online store can accept payments via Google Checkout. If a customer enters such a site and wants to pay through Google Checkout, he can do it with one click after logging in to a Google account. Google accepts money and transfers to the online store, and the store does not even “see” the buyer's credit card number — it only receives money from Google.
For the user, it is very convenient. First, now it is not necessary to inform the store of private information when purchasing, including an email address. Secondly, Google Checkout stores the entire history of purchases in different stores. Thirdly, all mutual settlements are carried out with one reliable company, so you can not worry about the safety of funds in a bank account.
Online stores can get absolutely free code to implement Google Checkout on their website. For payments, deductions are 20 cents and 2% for each transaction. For comparison, PayPal rates are 30 cents and 2.9%. In both cases, there are discounts for large customers. Additionally, Google Checkout provides benefits for customers who buy advertising in the AdWords system (buying advertising for $ 1 gives you the right to free processing of payments in the amount of $ 10). For some stores, these benefits reduce to zero all transaction costs.
Stores that install the Google Checkout payment system will be highlighted in a special way in the column with paid search results on Google, which should lead to an increase in sales.
The new service is not called GBuy, as expected, but Google Checkout . The payment system is tightly integrated with the AdWords advertising service, but can be used to make payments in any online store. On the seller’s side, the system facilitates the acceptance of credit cards, and on the buyer’s side, it speeds up and makes it more convenient to pay. As promised by Google executives, the new service is not a direct competitor to PayPal , but it still has some similar functions.
Google Checkout is an extension of the technology that Google has been using for about a year for internal needs, that is, to receive payment for using the services of Google Earth, Google Video, Picasa, and others. Over time, the idea arose to expand the operation of the payment system and make it universal while maintaining the same backend part.
')
Now, any online store can accept payments via Google Checkout. If a customer enters such a site and wants to pay through Google Checkout, he can do it with one click after logging in to a Google account. Google accepts money and transfers to the online store, and the store does not even “see” the buyer's credit card number — it only receives money from Google.
For the user, it is very convenient. First, now it is not necessary to inform the store of private information when purchasing, including an email address. Secondly, Google Checkout stores the entire history of purchases in different stores. Thirdly, all mutual settlements are carried out with one reliable company, so you can not worry about the safety of funds in a bank account.
Online stores can get absolutely free code to implement Google Checkout on their website. For payments, deductions are 20 cents and 2% for each transaction. For comparison, PayPal rates are 30 cents and 2.9%. In both cases, there are discounts for large customers. Additionally, Google Checkout provides benefits for customers who buy advertising in the AdWords system (buying advertising for $ 1 gives you the right to free processing of payments in the amount of $ 10). For some stores, these benefits reduce to zero all transaction costs.
Stores that install the Google Checkout payment system will be highlighted in a special way in the column with paid search results on Google, which should lead to an increase in sales.
Source: https://habr.com/ru/post/4108/
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