Two thirds of corporations will blog this year.
About 35% of large American companies are going to open corporate blogs this year. If we take into account that 34% of corporations have already done this, then by the end of 2006, up to 70% of American companies will maintain their own blogs. Such statistics are given in the latest report , Corporate Weblogs: Creation, Promotion, and Performance Evaluation , published by analyst firm JupiterResearch in June.
2006
For large corporations, launching and maintaining blogs costs a very modest amount by their standards: according to a survey, 64% of executives said they spend no more than $ 500,000 a year on this. This is far less than the cost of maintaining a corporate website, as well as advertising campaigns. At the same time, the effect of the proper use of blogs can be quite comparable with the effect of expensive advertising.
Unfortunately, so far very few people use the possibilities of the blogosphere by 100%. The survey showed that only 32% of companies launch rumors to the public through corporate blogs, “roasted” facts and other interesting information that can create a buzz around their products / services and contribute to their popularity. Hidden marketing is still used rather sluggishly and inefficiently.
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“By engaging potential buyers in an active dialogue, companies can demonstrate their own competence and knowledge in this area, create a free discussion to discuss their strategy and plans,” said David Shchatsky, president of the research unit JupiterKagan . “By doing so, companies can create hype around their products or services, while benefiting from feedback and collaboration with early users of its products.”
In America, an increasing number of corporations are realizing the absolute benefits of blogging and direct communication with their customers, especially with their active part. If you believe the results of the last study, then corporate blogging is already becoming the norm for any large company.
2006
For large corporations, launching and maintaining blogs costs a very modest amount by their standards: according to a survey, 64% of executives said they spend no more than $ 500,000 a year on this. This is far less than the cost of maintaining a corporate website, as well as advertising campaigns. At the same time, the effect of the proper use of blogs can be quite comparable with the effect of expensive advertising.
Unfortunately, so far very few people use the possibilities of the blogosphere by 100%. The survey showed that only 32% of companies launch rumors to the public through corporate blogs, “roasted” facts and other interesting information that can create a buzz around their products / services and contribute to their popularity. Hidden marketing is still used rather sluggishly and inefficiently.
')
“By engaging potential buyers in an active dialogue, companies can demonstrate their own competence and knowledge in this area, create a free discussion to discuss their strategy and plans,” said David Shchatsky, president of the research unit JupiterKagan . “By doing so, companies can create hype around their products or services, while benefiting from feedback and collaboration with early users of its products.”
In America, an increasing number of corporations are realizing the absolute benefits of blogging and direct communication with their customers, especially with their active part. If you believe the results of the last study, then corporate blogging is already becoming the norm for any large company.
Source: https://habr.com/ru/post/4105/
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