More recently, personal blogs were considered by the authors simply as a hobby that exists in parallel with the main work in some major media. But now the best of the blogs have gained considerable popularity and influence, which aroused interest from venture investors,
writes Wall Street Journal.
Another independent journalist who received funding was Rafat Ali, 31-year-old editor and publisher of the
PaidContent blog and two more news and analytical websites that specialize mainly in digital media and high-tech trends. Rafat Ali received funds for the development of his business from the famous venture capitalist Alan Patricof (Alan Patricof). Its financial structure, Greycroft Partners, allocated a certain amount, not exceeding $ 1 million, for the purchase of a stake in
ContentNext Media , which owns PaidContent.
This deal, although relatively small in volume, has in recent weeks become one of several that inspires optimism in venture capital investors about the financial prospects of blogs as a new generation of journalism. According to Patricof, the economy itself speaks in favor of blogs: to start publishing a glossy magazine, it takes from $ 15 to $ 25 million investment, and then two years in minus. In the case of blogs, the economic model is much more attractive.
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Patricof is known for his foresight and vision. Suffice it to say that at one time he became an investor for Apple Computer. At the moment, he is far from the only financier who invests in “new media,” namely, in independent blogs.
Om Malik (Om Malik), one of the authors of
Business 2.0 , will soon leave work in this magazine and focus entirely on his blog
GigaOm.com . This is not surprising, because Malik recently received up to $ 1 million investment from venture company True Venture Partners. Om Malik launched his blog six years ago to post his resume and sometimes publish additional details on the topics of his articles in the magazine Red Herring, where he then worked.
Reporter Christopher Carey, who is well known for his business investigations, is another example of how the best journalists leave traditional media to set up their own business. Recently, Christopher announced the creation of the site
Sharesleuth.com , on which it is planned to publish exposing stories of corporate fraud with documents and other scandals in American business. Characteristically, Carey has already received investments (the exact amount is unknown) from millionaire Mark Cuban (Mark Cuban), the owner of one of the best US basketball teams and several other companies.
The best journalists in modern conditions are quite capable of creating their own business. The story of Rafat Ali is very revealing. He founded PaidContent four years ago when, after the dot-com bubble, he could not find a job. Two publications with which he collaborated - Inside.com and the Silicon Alley Reporter - both ceased to exist. But it turned out for the better. Now attendance PaidContent and two other thematic sites belonging to Rafat, more than 5 million hits per month. Only from advertising and sponsorship, these assets should bring about $ 1 million in the current year.