Google has launched a special information site , which explains in detail why not to be afraid of its partnership with Yahoo. On the site you can find a huge amount of facts about the terms of the agreement, except for the most important thing: when it comes into force. But after the launch of this site is clear: this can happen any day. Most likely, AdSense ads on Yahoo will appear in early October.
The agreement provides for the use of Google AdSense advertising engine on the portal Yahoo (for users from the United States and Canada). Google does not guarantee that the value of keywords in a single AdSense system will remain at the same level. It only explains that neither Yahoo nor Google have the ability to regulate these prices on their own, and the cost of keywords is established exclusively on free auctions.
Google also quotes independent analysts who predict a 22% price increase . According to Google, this analysis contains a number of errors and its conclusions cannot be trusted. ')
via Search Engine Land