Skeptics of the data stated that the model of joint selection, annotation and voting for the news, which is used on
Digg.com and which made it popular, is not universal. This model, they say, works only in the case of a specialized audience, for example, technology fans, geeks. They were the ones who used to make Digg.com audience. If skeptics spoke to expand the audience of the site, if millions of “ordinary people” become authors and editors, the quality of materials will inevitably deteriorate. Now the developers of Digg.com seriously intend to prove that it is not. In their opinion, the co-creation model is a universal tool for all representatives of the new generation of mass media. To prove this, other thematic sections were opened on the site. The upcoming expansion was announced last year, when this revolutionary startup received venture funding of $ 2.8 million.
The third version of Digg.com was presented to the public on Monday, June 26, 2006. On this day, the site changed its design, and four new thematic sections appeared:
world and business news ,
entertainment ,
science ,
games . Each of these sections has a number of subsections in which users can publish their links with a brief description, as before.
The work model of Digg.com is based on the co-creation of users. A link to the news with their personal short description can be put forward by any visitor to the site. In the future, the position of this news on the Digg.com page is determined by the number of votes received for it. Leaders vote on the first page.
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In addition to new thematic sections, on June 26 a
separate section for video materials was presented on Digg.com. And another important innovation Digg 3.0 - the introduction of the functionality of social networks. Users can make a list of friends and receive notifications when they publish new content on the site.
Thus, an interesting experiment called Digg.com, which started 18 months ago, is now reaching a new level. The popularity of the site is growing rapidly. Obviously, the technology fans who make up the majority of the authors will soon be in the minority. The site’s audience has already grown to 8.5 million people per month (May 2006), and the number of active registered users has reached 100 thousand.