Google is experimenting with affiliate programs.
Google has begun to experiment with the pay-per-action advertising model. This model provides for the sale of advertising with payment for the actions committed by users as a result of viewing this advertisement. Perhaps soon such ads will appear on the AdSense network.
Well-known financial analyst David Jackson said in his blog The Internet Stock Blog that he received a letter from the AdSense development team. The letter contained an invitation to test the "new function", the testing of which begins in the system. David was asked to place in his blog an advertisement with a “cost-per-action” payment model (CPA). This model, also known as PPA (“pay-per-action”), has never been used in the AdSense system. And now Jackson, among other select testers, was honored to test it for the first time.
PPA is considered one of the most effective and least risky payment models, and recently it has become increasingly popular. The model provides for the sale of advertising with payment for the actions committed by users as a result of viewing this advertisement. According to the Direct Marketing Association, last year about 14.8% of all advertising budgets in America were spent on paying affiliate programs and PPA-type schemes.
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As follows from a letter from the developers of AdSense, site owners and blogs can directly communicate with their readers and directly offer them to click on an ad. Such a scheme is completely legal and even preferable during testing. At the same time, the “testers” of the system do not lose their honestly earned profits.
To maximize profits, AdSense experts give site owners a few tips . For example, it is recommended to embed advertising better so that it looks organic on web pages and is relevant.
According to experts , the appearance of the PPA advertising model in the AdSense network may well be related to conducting a similar experiment on the Snap search site that has recently begun its work. The founder of this innovative startup is the famous Bill Gross. At one time, he founded, among others, the company GoTo.com (renamed Overture), which invented contextual advertising and revolutionized the Internet economy. Experts emphasize that this is not the first time Google has borrowed ideas from Bill Gross.
Well-known financial analyst David Jackson said in his blog The Internet Stock Blog that he received a letter from the AdSense development team. The letter contained an invitation to test the "new function", the testing of which begins in the system. David was asked to place in his blog an advertisement with a “cost-per-action” payment model (CPA). This model, also known as PPA (“pay-per-action”), has never been used in the AdSense system. And now Jackson, among other select testers, was honored to test it for the first time.
PPA is considered one of the most effective and least risky payment models, and recently it has become increasingly popular. The model provides for the sale of advertising with payment for the actions committed by users as a result of viewing this advertisement. According to the Direct Marketing Association, last year about 14.8% of all advertising budgets in America were spent on paying affiliate programs and PPA-type schemes.
')
As follows from a letter from the developers of AdSense, site owners and blogs can directly communicate with their readers and directly offer them to click on an ad. Such a scheme is completely legal and even preferable during testing. At the same time, the “testers” of the system do not lose their honestly earned profits.
To maximize profits, AdSense experts give site owners a few tips . For example, it is recommended to embed advertising better so that it looks organic on web pages and is relevant.
According to experts , the appearance of the PPA advertising model in the AdSense network may well be related to conducting a similar experiment on the Snap search site that has recently begun its work. The founder of this innovative startup is the famous Bill Gross. At one time, he founded, among others, the company GoTo.com (renamed Overture), which invented contextual advertising and revolutionized the Internet economy. Experts emphasize that this is not the first time Google has borrowed ideas from Bill Gross.
Source: https://habr.com/ru/post/4094/
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