MySpace in Europe bets on mobiles
News Corp. plans to further expand the coverage area of the social network MySpace , which is already the largest in the world. By the end of the year, MySpace branches should open in France and Germany, and in the more distant future - in India and China.
In the near future, the 70 millionth army of users may increase several times. The owners of the social network announced that they are going to open branches of MySpace in 11 countries of the world . Now we are searching for media partners who should contribute to the work of regional branches.
MySpace expansion began in April 2006, when the first MySpace branch was opened outside the United States - a British affiliate site created in the image and likeness of the main portal. It is the British branch that is planned to make a kind of “launching pad” for the further conquest of Europe. Helpers in this should be the articles of traditional media companies, as well as mobile operators, with which you can quickly attract a large number of users.
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The opening of the European division was announced on June 20th. On the same day, the name of its director became known. They became the 40-year-old David Fisher (David Fischer), known as the founder and director of the successful marketing company Xlantic Group, which specialized in the music industry. After that, Fisher worked for Pressplay and AOL Europe.
MySpace executives are confident that access to social networks via mobile phones will become a “killer” application for Europe. Alliances with mobile operators will be mutually beneficial. Thanks to MySpace, operators will be able to generate very substantial profits on the transfer of traffic.
The first MySpace partner in February 2006 was the American virtual operator Helio. According to official information, the first foreign-language versions of MySpace will be ready this summer, and the affiliates will begin working by the end of the year. MySpace executives admit that America is lagging behind Europe in terms of mobile adoption, so it is in the Old World that a new business model will be driven around with active use of mobile communications.
In the near future, the 70 millionth army of users may increase several times. The owners of the social network announced that they are going to open branches of MySpace in 11 countries of the world . Now we are searching for media partners who should contribute to the work of regional branches.
MySpace expansion began in April 2006, when the first MySpace branch was opened outside the United States - a British affiliate site created in the image and likeness of the main portal. It is the British branch that is planned to make a kind of “launching pad” for the further conquest of Europe. Helpers in this should be the articles of traditional media companies, as well as mobile operators, with which you can quickly attract a large number of users.
')
The opening of the European division was announced on June 20th. On the same day, the name of its director became known. They became the 40-year-old David Fisher (David Fischer), known as the founder and director of the successful marketing company Xlantic Group, which specialized in the music industry. After that, Fisher worked for Pressplay and AOL Europe.
MySpace executives are confident that access to social networks via mobile phones will become a “killer” application for Europe. Alliances with mobile operators will be mutually beneficial. Thanks to MySpace, operators will be able to generate very substantial profits on the transfer of traffic.
The first MySpace partner in February 2006 was the American virtual operator Helio. According to official information, the first foreign-language versions of MySpace will be ready this summer, and the affiliates will begin working by the end of the year. MySpace executives admit that America is lagging behind Europe in terms of mobile adoption, so it is in the Old World that a new business model will be driven around with active use of mobile communications.
Source: https://habr.com/ru/post/4093/
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