Packard Bell Laptops Came To Russia

Acer introduces the new brand of computer brand Packard Bell to the Russian market. Due to the use of a well-known brand, Taiwanese expect to further strengthen their leadership in the laptop market in Russia.

The name Packard Bell is well remembered by experts in the history of computer technology. This American company was founded back in 1926 (Kommersant for some reason calls them a Dutch company and indicates 1932), then the brand was bought out. Cheap personal computers under this brand new Israeli owners began to produce since 1986, and very successfully. For a while, Packard Bell was even the leader in PC sales in Europe and America. However, a crisis followed. In the late 90s, the Japanese company NEC bought the company, and in 2008, what was left of it, and this is just a well-known brand, was bought by rich Taiwanese from Acer.

And now Acer is starting to sell its new line of laptops under this brand. Such a marketing ploy: at the expense of various brands, Acer hopes to capture more of the Russian market. Packard Bell laptops are positioned as a prestigious segment equipment at prices ranging from 25 thousand to 50 thousand rubles. It is assumed that their main advantage is the beautiful design ( photos ).

In a press release widespread on this subject, Acer proudly reports that it allegedly became the first in the IT market to apply a multi-brand strategy. “It's like in the car market: there are Toyota cars and Lexus, but the manufacturer is the same,” said Gleb Mishin, head of Acer in the CIS, in an interview with Kommersant. According to him, Acer covers the niche of budget notebooks with the e-Machines brand, medium for the price - with Acer and Packard Bell trademarks.
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Sales of Packard Bell laptops will begin in October-November of this year, at first six models with a diagonal from 12 to 17 inches will appear on the market. There are already agreements with M.Video and White Wind Digital. For the year, Acer will spend several million dollars to promote a new brand.

According to Mishin, if the launch of the Packard Bell brand is successful, in one year Acer will be able to increase its share in the Russian notebook market from 26% to 35%.