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MailWrangler is excluded from the App Store. Method of carrot and stick

While everyone read with delight an article about a kid who was able to earn 250 thousand dollars on a simple puzzle, there was still quite interesting news unnoticed. The business model offered by Apple looks quite interesting, and can be profitable for the final developer. It is very significant that many developers from the mobile department of EA quit their jobs and start independent development in order to exclude an extra link from the Application-Consumer chain. your employer. However, often the centralization of the distribution of the application leads to the direct dictates of the distributor company, which is currently happening with the App Store and Apple.



MailWrangler was excluded from the App Store under the following pretext:

"... Your application duplicates the functionality of the iPhone application Mail in order to provide differentiation or added functionality, ...



Which quite loosely means the following:

"... Your application duplicates the functionality of the iPhone's Mail application, but it does not provide sufficient differentiation and does not add new functionality, which can confuse the user ..."



However, it’s obvious to consumers that MailWrangler carried a lot of positive innovations, such as the search function that is not in Mail, or easy management of several accounts. It becomes obvious that Apple is eliminating competitors in order to preserve the Wow effect when, at the next conference, Steve demonstrates yet another “new feature” that has long been implemented by competitors. It is very similar to the fact that Apple acts more in the interests of its own profit, rather than the interests of the user.

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This can be seen if we recall that Podcaster, a direct competitor to iTunes, was also excluded from the App Store. On iTunes, Apple makes the main bet, because the iTunes Store brings the company a significant share of revenue. Genius playlists are one of the latest innovations from Apple, and are aimed at increasing the number of sales. What will Apple do with an application that implements the functionality of Genius play lists, for example, via the last.fm API? The answer is obvious.



“What does this mean?” You ask. The fact that any application that somehow duplicates the functionality of Apple applications will be remotely. For example, synchronization of TO-DO list, radio station manager, etc.



Are you still boiling?

Source: https://habr.com/ru/post/40885/



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