Online advertising volumes continue to grow in 2006
After reaching the multi-billion-dollar turnover, the online advertising industry does not think at all to slow down. In I quarter. 2006 registered an increase of another 38%, according to researchers at the Interactive Advertising Bureau.
The quarterly turnover of online advertising came close to the $ 4 billion mark and totaled $ 3.9 billion in the first three months of the year. This is 38% more than in the same period last year ($ 2.8 billion) and 6% more than in previous quarter.
Experts from the Interactive Advertising Bureau are convinced that additional cash infusions into online advertising are explained by the growing confidence of marketers in the effectiveness of this medium. Internet advertising is now successfully used both for branding and for sales promotion.
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As can be seen in the graph , the crisis of2001-2002 . It has been successfully overcome and now the market is confidently growing, and moreover the growth rates have even increased recently. Currently, the online advertising market is almost twice as large as it was in the “golden” years of the dotcom boom times.
Experts also note the increased professionalism of advertisers, who are gradually learning to more intelligently spend advertising budgets on the Internet. They use targeting and try to reach exactly their audience at the right time.
Among the published figures there is no decoding of statistics on the types of Internet advertising. However, even without this, it is obvious that the leading position was maintained by search advertising, the share of which last year was 41% and was constantly growing. Thus, we can assume that the pace of search advertising in the I quarter. 2006 rose to about $ 1.6 billion. In other words, search sites earn an average of $ 17,800,000 daily.
If the current growth rate continues, then by the end of this year, the online advertising market will grow from $ 12.5 billion to $ 16 billion.
The statistical report of the Interactive Advertising Bureau was compiled by analyst firm PricewaterhouseCoopers. The full version of the report is published twice a year based on the results of the half year and the whole year.
The quarterly turnover of online advertising came close to the $ 4 billion mark and totaled $ 3.9 billion in the first three months of the year. This is 38% more than in the same period last year ($ 2.8 billion) and 6% more than in previous quarter.
Experts from the Interactive Advertising Bureau are convinced that additional cash infusions into online advertising are explained by the growing confidence of marketers in the effectiveness of this medium. Internet advertising is now successfully used both for branding and for sales promotion.
')
As can be seen in the graph , the crisis of
Experts also note the increased professionalism of advertisers, who are gradually learning to more intelligently spend advertising budgets on the Internet. They use targeting and try to reach exactly their audience at the right time.
Among the published figures there is no decoding of statistics on the types of Internet advertising. However, even without this, it is obvious that the leading position was maintained by search advertising, the share of which last year was 41% and was constantly growing. Thus, we can assume that the pace of search advertising in the I quarter. 2006 rose to about $ 1.6 billion. In other words, search sites earn an average of $ 17,800,000 daily.
If the current growth rate continues, then by the end of this year, the online advertising market will grow from $ 12.5 billion to $ 16 billion.
The statistical report of the Interactive Advertising Bureau was compiled by analyst firm PricewaterhouseCoopers. The full version of the report is published twice a year based on the results of the half year and the whole year.
Source: https://habr.com/ru/post/4062/
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