Musical record from SanDisk

The manufacturer of flash memory of all kinds and purposes, the company SanDisk, on Monday surprised the public with its new original project slotMusic . Reinventing the notion of a “music record”, SanDisk entered the market with microSD flash drives, which can be pre-recorded up to 7.5 hours of mp3 music with a bitrate of 320 kB / s. Or one album with a set of bonus materials: clips, photos, games. To buy such things, on an idea, owners of phones with the corresponding slot should. They promise that all files will be free of DRM, and together with each disc a USB adapter will be supplied for connecting to a PC.

The company claims that agreements have already been signed with the giants of sound recording - EMI, Sony BMG and Universal. So the slotMisic should be fine with the assortment of artists. Sales channels are also already well-established: in the USA, stands with flash drives will stand next to a CD in WalMart supermarkets. The price of such carriers is still unknown: only the New York Times managed to find a source that says about $ 7-10 per share.

However, only the lazy did not rush to make a list of reasons why the whole undertaking should fail miserably. For example , the loss of consumer interest in physical carriers with all their shortcomings and failure in the entertainment field, the case of which SanDisk already has in the bosom (this is a TakeTV set-top box), are called.