Google AdSense Video Ads
Google has announced in February that video ads will appear on the AdSense network in the near future. At the beginning of summer, we finally saw them. Now the number of ad formats on the AdSense network includes text, graphics, flash animation and video.
Video ads on the Google AdSense network look like a regular graphic banner. To start watching the video you need to click on it. While watching (the maximum video duration is two minutes), you can adjust or turn off the sound, click on pause or follow the link to the advertiser’s website. A sample of such video ads, for example, here .
Traditionally, video clips are considered to be an unusual online ad format. At the same time, this is the most common advertising format for some advertisers who are not satisfied with text banners. As the number of broadband Internet access channels increases, video advertising on the Web is becoming more and more common. Now even the smallest advertisers can create their own videos.
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For the first time, video on the Google AdSense network will be available only to customers from the USA, Canada and Japan, but will soon spread to other regions, including Russia.
Like other formats, video advertising is subject to the principle of price competition for the right to place on sites in the AdSense advertising network. At the same time advertising is available on the payment model as a CPC, and CPM. For all ads there is the possibility of geo-targeting. An advertiser can use keyword targeting or specify specific groups of sites, individual sites, and even individual web pages to display banners. The only requirement is that these sites and web pages are registered on the AdSense advertising network.
The only site in the advertising network where video advertising is prohibited is google.com (in the first quarter of 2006, this site alone accounted for 58% of Google’s $ 2.25 billion advertising revenue). Among the search results in the near future videos will not be exact.
Video ads on the Google AdSense network look like a regular graphic banner. To start watching the video you need to click on it. While watching (the maximum video duration is two minutes), you can adjust or turn off the sound, click on pause or follow the link to the advertiser’s website. A sample of such video ads, for example, here .
Traditionally, video clips are considered to be an unusual online ad format. At the same time, this is the most common advertising format for some advertisers who are not satisfied with text banners. As the number of broadband Internet access channels increases, video advertising on the Web is becoming more and more common. Now even the smallest advertisers can create their own videos.
')
For the first time, video on the Google AdSense network will be available only to customers from the USA, Canada and Japan, but will soon spread to other regions, including Russia.
Like other formats, video advertising is subject to the principle of price competition for the right to place on sites in the AdSense advertising network. At the same time advertising is available on the payment model as a CPC, and CPM. For all ads there is the possibility of geo-targeting. An advertiser can use keyword targeting or specify specific groups of sites, individual sites, and even individual web pages to display banners. The only requirement is that these sites and web pages are registered on the AdSense advertising network.
The only site in the advertising network where video advertising is prohibited is google.com (in the first quarter of 2006, this site alone accounted for 58% of Google’s $ 2.25 billion advertising revenue). Among the search results in the near future videos will not be exact.
Source: https://habr.com/ru/post/4060/
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