Yahoo experts analyze the future of the Internet
Yahoo has made a presentation for analysts, the main topic of which was Yahoo's development strategy, taking into account the future evolution of the Internet. This 188-page presentation (PDF file, 12 MB) is interesting precisely because it makes it clear how experts from one of the largest Internet companies see the future development of the Web.
First, the number of Internet users continues to grow exponentially. During the years2005-2010 . annual growth will average 12%, while the general audience will grow to 1.8 billion people by the end of the decade. The main trend for 2000-2010 . is a decrease in the share of US users from 39% to 16% and an increase in the share of Asians from 17% to 36%.
The international online advertising market will grow from the current $ 31.3 billion to $ 54.9 billion in 2010.
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Three major trends in the development of the Internet in the coming years: broadband access, mobility and search technology. Broadband access is a clear and natural trend associated with the development of technology. Regarding mobility, experts stress that there are 900 million personal computers and 2 billion mobile phones in the world. Search technologies are also evolving at the same time as users' needs, which is confirmed by the statistics of search queries. If in 1998 the average length of a query was 1.2 words, in 2006 it was already 3.3 words. At the same time, the intensity of use of search engines has increased many times. New types of search sites appear: vertical, social, personal desktop versions, etc.
In connection with the development of broadband technology, the importance of network content is increasing. For example, in 2003, Users spent 66% of their time on the Internet for communication, commerce and information retrieval, and only 34% for content. In 2006, the content share increased to 39%.
In the field of search technologies, the most significant progress is associated with the so-called “social”, that is, public search. At Yahoo, this trend is developing as part of Yahoo Answers and Flickr products. The main trump cards of Yahoo in competition with Google here are a larger database of registered users and the presence of mass communities. Despite all the efforts, Google is not able to catch up with its main competitor in these critical parameters.
In general, Yahoo is committed to creating a universal set of services that would satisfy the maximum number of needs of an Internet audience, whether it is needs for information, communication or creating communities. In the future, Yahoo is going to further strengthen its position as the most visited portal on the Internet.
First, the number of Internet users continues to grow exponentially. During the years
The international online advertising market will grow from the current $ 31.3 billion to $ 54.9 billion in 2010.
')
Three major trends in the development of the Internet in the coming years: broadband access, mobility and search technology. Broadband access is a clear and natural trend associated with the development of technology. Regarding mobility, experts stress that there are 900 million personal computers and 2 billion mobile phones in the world. Search technologies are also evolving at the same time as users' needs, which is confirmed by the statistics of search queries. If in 1998 the average length of a query was 1.2 words, in 2006 it was already 3.3 words. At the same time, the intensity of use of search engines has increased many times. New types of search sites appear: vertical, social, personal desktop versions, etc.
In connection with the development of broadband technology, the importance of network content is increasing. For example, in 2003, Users spent 66% of their time on the Internet for communication, commerce and information retrieval, and only 34% for content. In 2006, the content share increased to 39%.
In the field of search technologies, the most significant progress is associated with the so-called “social”, that is, public search. At Yahoo, this trend is developing as part of Yahoo Answers and Flickr products. The main trump cards of Yahoo in competition with Google here are a larger database of registered users and the presence of mass communities. Despite all the efforts, Google is not able to catch up with its main competitor in these critical parameters.
In general, Yahoo is committed to creating a universal set of services that would satisfy the maximum number of needs of an Internet audience, whether it is needs for information, communication or creating communities. In the future, Yahoo is going to further strengthen its position as the most visited portal on the Internet.
Source: https://habr.com/ru/post/4057/
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