Snap.com: the first search engine for broadband channels
After a year of beta testing, the official launch of the search site Snap.com with an updated design, created specifically for broadband users, took place. The founder of this startup is the famous Bill Gross. At one time, he founded, among others, the company GoTo.com (renamed Overture), which invented contextual advertising and revolutionized the Internet economy. Now they want to make a revolution in the search market on the Internet.
According to the director of Snap.com, the new startup was founded on the very day that Overture was sold to Yahoo. At one time, GoTo.com became the first search site on the Internet that sold contextual advertising on keywords and sold keywords at an auction. Now Overture engine provides a display of all the contextual advertising on the portal Yahoo, and the model of contextual advertising invented by them is used everywhere and brings billions of dollars.
The new search engine Snap.com, based in the same Idealab incubator, promises to be even more innovative than GoTo.com. In fact, this is the first search engine created specifically for broadband users. There are many different Ajax lotions. The search results page consists of two columns: on the left, the results themselves, which can be navigated directly from the keyboard; in the right - a preview window with the image of the found site. Clicking on the picture, you get to this site, and it opens in the same right column, so that you can view it without leaving the search engine.
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Other interesting features include auto-complete when entering a search query (like Google Suggest). In this case, the most likely options from the number of popular requests. For example, if you type the word "frog", then the first option would be "crazy frog".
According to the director of Snap.com, the list of the most popular search queries is compiled on the basis of information about surfing about 2 million users. Among these data obtained from Internet providers, there is information about the time spent by each user on a particular site. This parameter is used when ranking search results.
The model of contextual advertising is used here in a very original way. Paid search results are mixed with the usual results, however, there is a special mark on them. Advertisers pay for a pay-per-action search engine (PPA) - this is an enhanced version of the payper-click model. The PPA model provides for payment not only for clicking on an advertising link, but also for other user actions, for example, filling out a questionnaire or buying a product directly from a search site.
Advertising with the highest CTR gets better positions than other advertising links. Since advertising links are mixed with normal ones, the developers set the task to improve the quality of regular search with their help.
According to the director of Snap.com, the new startup was founded on the very day that Overture was sold to Yahoo. At one time, GoTo.com became the first search site on the Internet that sold contextual advertising on keywords and sold keywords at an auction. Now Overture engine provides a display of all the contextual advertising on the portal Yahoo, and the model of contextual advertising invented by them is used everywhere and brings billions of dollars.
The new search engine Snap.com, based in the same Idealab incubator, promises to be even more innovative than GoTo.com. In fact, this is the first search engine created specifically for broadband users. There are many different Ajax lotions. The search results page consists of two columns: on the left, the results themselves, which can be navigated directly from the keyboard; in the right - a preview window with the image of the found site. Clicking on the picture, you get to this site, and it opens in the same right column, so that you can view it without leaving the search engine.
')
Other interesting features include auto-complete when entering a search query (like Google Suggest). In this case, the most likely options from the number of popular requests. For example, if you type the word "frog", then the first option would be "crazy frog".
According to the director of Snap.com, the list of the most popular search queries is compiled on the basis of information about surfing about 2 million users. Among these data obtained from Internet providers, there is information about the time spent by each user on a particular site. This parameter is used when ranking search results.
The model of contextual advertising is used here in a very original way. Paid search results are mixed with the usual results, however, there is a special mark on them. Advertisers pay for a pay-per-action search engine (PPA) - this is an enhanced version of the pay
Advertising with the highest CTR gets better positions than other advertising links. Since advertising links are mixed with normal ones, the developers set the task to improve the quality of regular search with their help.
Source: https://habr.com/ru/post/4056/
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