Social networks are Internet reality shows
In the spring of this year, the audience of American "social networking" sites has increased dramatically and reached almost half of the entire Internet audience. That is, every second user is now involved in social networks.
According to Nielsen / NetRatings statistics for April 2006 ( PDF ), the monthly audience of the ten largest social networking sites grew by 47% over the year to 68.8 million people. This represents approximately 45% of the total number of active Internet users in the United States.
According to experts Nielsen / NetRatings, social networks have become for the Internet about the same as what was once a reality show on television. These broadcasts of a fundamentally new type produced a real revolution on TV. The same thing is happening on the web.
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"Such content is relatively cheap for publishers," said Jon Gibs, director of media analysis at Nielsen / NetRatings. - And it will not disappear anywhere with time. In which case, it will become more integrated into mainstream sites, as well as reality shows are firmly embedded in the main network of television broadcasts. ” At the same time, it is necessary to understand, says Gibs, that a social network, like a reality show, cannot live and expand “alone,” without the support of other media channels that provide additional content.
Now the most popular social network in the world is the MySpace portal, which is part of News Corp's media empire. In April 2006, its audience amounted to 38.4 million people (+ 367% compared to last year). Blogger moved up to second place with an audience of 18.5 million (+ 80%). Here are the other social networks included in the top ten most popular.
Classmates Online: 12.9 million; + 10%.
YouTube: 12.5 million (less than a year since its inception).
MSN Groups: 10.6 million; -14%.
AOL Hometown: 9.6 million; -15%.
Yahoo! Groups: 9.2 million; + 11%.
MSN Spaces: 7.2 million; + 286%.
TypePad: 6.7 million; + 32%.
Xanga.com: 6.6 million; + 27%.
The number of regular users of each of these services is not so high. Only about half of the visitors continue to visit the same site for two months in a row. The largest number of loyal users boasts the site MySpace. Compared with March 2006, the number of regular users in April was 67.04%. Leaders in terms of loyalty also include MSN Groups (57.62%), Facebook (51.73%), Xanga.com (48.92%) and MSN Spaces (47.33%).
According to Nielsen / NetRatings statistics for April 2006 ( PDF ), the monthly audience of the ten largest social networking sites grew by 47% over the year to 68.8 million people. This represents approximately 45% of the total number of active Internet users in the United States.
According to experts Nielsen / NetRatings, social networks have become for the Internet about the same as what was once a reality show on television. These broadcasts of a fundamentally new type produced a real revolution on TV. The same thing is happening on the web.
')
"Such content is relatively cheap for publishers," said Jon Gibs, director of media analysis at Nielsen / NetRatings. - And it will not disappear anywhere with time. In which case, it will become more integrated into mainstream sites, as well as reality shows are firmly embedded in the main network of television broadcasts. ” At the same time, it is necessary to understand, says Gibs, that a social network, like a reality show, cannot live and expand “alone,” without the support of other media channels that provide additional content.
Now the most popular social network in the world is the MySpace portal, which is part of News Corp's media empire. In April 2006, its audience amounted to 38.4 million people (+ 367% compared to last year). Blogger moved up to second place with an audience of 18.5 million (+ 80%). Here are the other social networks included in the top ten most popular.
Classmates Online: 12.9 million; + 10%.
YouTube: 12.5 million (less than a year since its inception).
MSN Groups: 10.6 million; -14%.
AOL Hometown: 9.6 million; -15%.
Yahoo! Groups: 9.2 million; + 11%.
MSN Spaces: 7.2 million; + 286%.
TypePad: 6.7 million; + 32%.
Xanga.com: 6.6 million; + 27%.
The number of regular users of each of these services is not so high. Only about half of the visitors continue to visit the same site for two months in a row. The largest number of loyal users boasts the site MySpace. Compared with March 2006, the number of regular users in April was 67.04%. Leaders in terms of loyalty also include MSN Groups (57.62%), Facebook (51.73%), Xanga.com (48.92%) and MSN Spaces (47.33%).
Source: https://habr.com/ru/post/4053/
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