Google creates themed communities around a search service.

Google Co-op is another new Google service that has just opened. In fact, this is an attempt to create virtual communities based on Google in order to improve the quality of the search engine.

On the one hand, Google Co-op is a community of registered experts who rate and mark the most high-quality web pages on the Internet. Their opinion is taken into account, and in the future it may significantly affect the main issue of Google. The feature of tagging the best pages was available earlier from Google’s personal settings, but now it’s going to a new level. Google Co-op gives you the ability to tag pages not together, but together. As an expert, you can join a thematic group of experts (or a single expert you trust) and get access to the results of their work.

On the other hand, if you are not registered as an expert, then as a regular user you can only “subscribe” to the services of this “information provider”, which is a group of experts. You will see which web pages and which web sites this group finds most interesting and worthy of attention. User groups are thematic. There are already medical and tourist associations , as well as information and news communities .
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You can include an unlimited number of providers or a single person in your list. When millions of such connections are established, it turns out that thousands of branched social networks, closely intertwined with each other, are created on the basis of Google. All users will be able to mutually influence the search results of each other and, thus, further strengthen their social ties. It turns out something like vertical search engines that are created and maintained manually. In principle, the idea is not new. Approximately the same offers the well-known foreign service Rollyo . But there is a slightly different approach: each user can create his own virtual “personal search engine”, while other users can use it right now.

Google Co-op is an open community in which everyone is invited to participate. True, experts recognize that working with the service is very difficult. It is not entirely clear how the system works and what a subscription to the services of information "providers" from the thematic catalog provides. At least, immediately after the addition of providers, there is not yet any difference in the search results. Annotation of web pages is also not very conveniently organized.