Using whois information to rank search results
Can search engines use whois data to rank pages? Does Google use this information? In the light of recent events, these issues are becoming increasingly relevant.
Interest in this issue arose after Go Daddy's applications for obtaining several patents were published. As you know, Go Daddy is one of the largest domain name registrars in the Internet, which is directly involved in filling out the Whois database.
According to the text of patent applications, Go Daddy proposes to add additional information about the site’s reputation to published Whois data. This information will be available for third-party services that can use it for various purposes. For example, search engines can use it to rank search results.
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Go Daddy's proposal is similar to what is described in Google’s last year’s patent for information based on historical data. True, they did not directly mention the Whois database.
Generally speaking, it remains unclear whether the proposed use of the whois information is consistent with the purposes for which the database was compiled. The purpose of Whois initially did not at all imply the use of this service by commercial search engines to improve the quality of its work.
Three Go Daddy applications for patents were filed on October 20, 2004 and are now published under numbers ( 20060095404 , 20060095459 and 20060095586 ).
The Google application was published on March 31, 2005. If we analyze the text of all these documents, we can assume several options for how Google can now use information from the whois database.
* Domain registration date can be used to determine “document age”.
* The expiration date of a domain name registration is a factor in determining the authority of documents.
* Changes in registration information and the frequency of these changes, including contact information, hosting, etc., may adversely affect the ranking of the site when ranking.
* Information about the name server and other sites on this server can also affect the reputation of each specific website.
Does Google use this information? There is some evidence that this is entirely possible. For example, Google recently officially registered as a domain registrar.
Interest in this issue arose after Go Daddy's applications for obtaining several patents were published. As you know, Go Daddy is one of the largest domain name registrars in the Internet, which is directly involved in filling out the Whois database.
According to the text of patent applications, Go Daddy proposes to add additional information about the site’s reputation to published Whois data. This information will be available for third-party services that can use it for various purposes. For example, search engines can use it to rank search results.
')
Go Daddy's proposal is similar to what is described in Google’s last year’s patent for information based on historical data. True, they did not directly mention the Whois database.
Generally speaking, it remains unclear whether the proposed use of the whois information is consistent with the purposes for which the database was compiled. The purpose of Whois initially did not at all imply the use of this service by commercial search engines to improve the quality of its work.
Three Go Daddy applications for patents were filed on October 20, 2004 and are now published under numbers ( 20060095404 , 20060095459 and 20060095586 ).
The Google application was published on March 31, 2005. If we analyze the text of all these documents, we can assume several options for how Google can now use information from the whois database.
* Domain registration date can be used to determine “document age”.
* The expiration date of a domain name registration is a factor in determining the authority of documents.
* Changes in registration information and the frequency of these changes, including contact information, hosting, etc., may adversely affect the ranking of the site when ranking.
* Information about the name server and other sites on this server can also affect the reputation of each specific website.
Does Google use this information? There is some evidence that this is entirely possible. For example, Google recently officially registered as a domain registrar.
Source: https://habr.com/ru/post/4049/
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