Mail.ru plans to integrate the Delivery Club and a number of other services into the VKontakte mobile app.

Mail.ru Group plans to integrate a number of services, including the Delivery Club food ordering and delivery service, into the VKontakte social network mobile application, Izvestiya reports .

In the menu of the VK mobile application, a new tab “Services” will be added, in which the functions of the Delivery Club application are implemented. Recall that in November 2016, Mail.ru Group acquired the Delivery Club food delivery service for $ 100 million.

The co-founder and chairman of the Mail.Ru Group, Dmitry Grishin, commented on the acquisition then:
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While Mail.ru Group plays a leading role in the Russian mobile segment, the acquisition of the Delivery Club further enhances our mobile offer. The food delivery market continues to show steady growth and the combination of our network, resources and experience with the leading position of the Delivery Club in the market will allow us to achieve even greater success.

In addition to its own application, the company integrates into a social network and third-party services that specialize in various services.

The main goal of Mail.ru is to increase the time of users presence in VKontakte and attract their money. So, earlier the social network launched the section "Goods". "Services" will be a continuation of the policy of increasing loyalty to the platform and the use of its services.

“All parties are interested in this: the owners of the service, the administration of the social network and the users themselves,” explains Alexey Zakharov, president of the SuperJob recruiting portal. “According to this model, people are already working in China, where others are trying to integrate others into one service, for example, taxis are integrated into the ticket booking service. Therefore, the approach is correct, the question is how convenient it will be implemented. "

Not the last role can be played by another company that owns Mail.ru Group - the mobile operator Megafon. In January of this year , a deal was approved for the purchase of 15.2% of the company by the cellular operator, which gave him control over the IT giant. The transaction value was $ 740 million.

From MegaFon, the social network will be able to receive information about the replenishment of subscribers ’bank accounts (SMS banking) and highlight potentially solvent categories of users, who will be guided by the services within VKontakte.