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How are web studios sold?

Randomly found in the mailbox an interesting spam about the sale of a large web-studio. The name of the web studio has not been disclosed, but according to the author, it is in the TOP 100 runet studios. The text itself is teeming with interesting figures and facts. That dear habrachiteli did not consider this post intentionally advertizing - I removed a mailbox and phone from the text.


Next comes the original text of the letter:

Topic: Sale of a working enterprise
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I sell a successful well-promoted business - a well-known design studio (web agency)
Age of business: 6 years
Share of business sold: 100%
Average monthly turnover: $ 30,000
Average turnover per year: $ 360,000
Monthly expenses (fix): $ 18.000
Monthly profit (min): $ 12.000
Number of employees: 12 in staff, 5 out of state
MAX Manuf. power (without making changes to the price list and workflows): $ 45.000 (turnover per month)
Each additional employee gives an increase in turnover from $ 5.000 to $ 8.000 per month.
Reason for sale: relocation of the owner abroad.
Cost of business sold: $ 300,000 (7 million rubles)
There were no loans, no debts, no third-party investment commitments. The company is absolutely clean.
One owner (founder from scratch = 100% share). It is possible to conclude an agreement on freelance consulting (assistance to the new owner). The seller will continue to be the landlord for the buyer.

Description
The studio is included in the official top 100 (good positions) of web companies of the RuNet (there are more than 2500 of them). The company is known in the market. Her work is discussed online and set as an example. She is a participant of design catalogs and nominees of awards.
A large number of studio's own developments, recognizable style and a large client base (including very well-known Russian and western clients). The studio has repeatedly won tenders (including state ones) arranged by major companies. A large number of official letters of thanks. A whole range of working documentation for the studio has been developed - from standard service contracts, to notification templates and all kinds of forms. The presence of a modern website, a large number of colorful presentations of the studio and its services.
The presence of permanent strong partnerships from the largest advertising agencies allows stably keeping the studio’s resources at the level of 50-70%. The studio is included in the structure of the largest communication holding as an outsourcing contractor for a number of works performed for its clients. An excellent team worked out, the presence of competent labor contracts and a well-thought-out system of motivation. A built-in mechanism for automating and passing projects (tracking and setting tasks, etc.), which allows including conduct operational management and control - remotely. Educational programs, the system of cultivating their own personnel inside. The staff of the studio is a well-developed team, for advanced training at the expense of the studio were trained in the most famous, large specialized universities (including the Western type) and at various trainings. Perfectly rebuilt sales process and follow-up work with the client. Business is absolutely independent. The management has extensive experience in this field and this company.

Office
A modern, newly renovated office of 144 meters is owned by the owner of the business (after the sale of the company, the premises will be in her long-term lease with the right to extend on very favorable terms). Custom creative layout. Own negotiation and kitchen. All communications. Convenient parking, separate entrance, first line of houses. Ceiling 4 meters and large windows. New, very expensive office furniture in excellent condition. 12 modern computers (graphic stations), a powerful server, a large number of office equipment and peripherals (scanners, printers, many telephones, PBX, tablets, coffee machine and kitchen appliances, and much more) all new in excellent condition. The average cost of investment over $ 50 thousand.
Unlimited internet and 2 phone lines. Well-established work with all service companies (from cartridge refiners to courier services).

Growth
Over the past two years, the company's net profit has grown by 40%
# Projected changes only in the direction of growth, due to: the emergence of a partner as one of the largest IT companies in Russia (search system from the big three) providing a large amount of banner advertising at a VERY profitable barter
# launch of a new company site
# completion of creating your own unique web development, significantly reducing the cost of the studio product + the ability to quickly create your own projects.

Source: https://habr.com/ru/post/40057/


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