AdAge - Articles on Internet Marketing (part 1)
I have two randomly selected Advertising Age numbers in my hands. AdAge - the monster of the advertising press, the New York Times among the newspapers about marketing communications.
The number of articles that affect online one way or another speaks about the inevitable: soon the main publication about advertising will become a newspaper about Internet marketing (a joke with a trend share).
Instead of meticulously translating any large and important article, I decided to offer a review of those articles in AdAge on July 12 and 19, 2006, which in one way or another touch on the topic of marketing communications on the web.
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Why is MySpace growing up? (The Man Moves in MySpace)
Advertising Age - June 12, 2006
By beth snyderbulik
It turns out that social networks are used not only by adolescents who crave semi-anonymous communication and self-expression - Beth Snyderbulik concludes using MySpace as an example ( MySpace ranks first on the planet among social networks in traffic, third among all Internet sites in the US planets according to Alexa.com). It turns out that among MySpace users 60% of users are over twenty-five and 22 million users who are over thirty-five years old. What brings them there? In adults, My Space has 2 main activities (socializing, along with teenagers, late bloggers do not count):
- Culture Watching
- Online Marketing
Culture watching
Consulting companies, people engaged in research of youth audits, consumer behavior, etc., do not get out of MySpace. Specialists in PR and advertising and other related areas create personal accounts in order to keep up with trends through communication with young friends. In general, MySpace and other social networks by their example - this is free access to all the necessary knowledge about the youth audience.
Online marketing
Music and television studios are frequent users of Myspace. The Pirates of the Caribbean sequel has almost 70,000 friends. Producers of shows and TV shows are casting via MySpace while promoting themselves. Small business owners successfully promote their services. These are mostly artists, designers, restaurant and club owners. Everyone is attracted by high targeting - a consequence of focusing on interests. Accounts have Honda Element, Motorola Q phone, Victoria's Secret and others.
The author concludes: “Remember the late nineties, when a URL was printed on every product, package and advertisement? Get ready for deja vu: now instead of your own website, campaigns promote an account on My Space.
And gives examples:
www.myspace.com/vspink
www.myspace.com/deadmanchest
www.myspace.com/anythingbutcute
www.myspace.com/666
The next thread is a review of an article by Rance Crane (director of Crain Communications Inc. , which publishes AdAge) about the dubious effectiveness of direct advertising on the Internet.
The number of articles that affect online one way or another speaks about the inevitable: soon the main publication about advertising will become a newspaper about Internet marketing (a joke with a trend share).
Instead of meticulously translating any large and important article, I decided to offer a review of those articles in AdAge on July 12 and 19, 2006, which in one way or another touch on the topic of marketing communications on the web.
')
Why is MySpace growing up? (The Man Moves in MySpace)
Advertising Age - June 12, 2006
By beth snyderbulik
It turns out that social networks are used not only by adolescents who crave semi-anonymous communication and self-expression - Beth Snyderbulik concludes using MySpace as an example ( MySpace ranks first on the planet among social networks in traffic, third among all Internet sites in the US planets according to Alexa.com). It turns out that among MySpace users 60% of users are over twenty-five and 22 million users who are over thirty-five years old. What brings them there? In adults, My Space has 2 main activities (socializing, along with teenagers, late bloggers do not count):
- Culture Watching
- Online Marketing
Culture watching
Consulting companies, people engaged in research of youth audits, consumer behavior, etc., do not get out of MySpace. Specialists in PR and advertising and other related areas create personal accounts in order to keep up with trends through communication with young friends. In general, MySpace and other social networks by their example - this is free access to all the necessary knowledge about the youth audience.
Online marketing
Music and television studios are frequent users of Myspace. The Pirates of the Caribbean sequel has almost 70,000 friends. Producers of shows and TV shows are casting via MySpace while promoting themselves. Small business owners successfully promote their services. These are mostly artists, designers, restaurant and club owners. Everyone is attracted by high targeting - a consequence of focusing on interests. Accounts have Honda Element, Motorola Q phone, Victoria's Secret and others.
The author concludes: “Remember the late nineties, when a URL was printed on every product, package and advertisement? Get ready for deja vu: now instead of your own website, campaigns promote an account on My Space.
And gives examples:
www.myspace.com/vspink
www.myspace.com/deadmanchest
www.myspace.com/anythingbutcute
www.myspace.com/666
The next thread is a review of an article by Rance Crane (director of Crain Communications Inc. , which publishes AdAge) about the dubious effectiveness of direct advertising on the Internet.
Source: https://habr.com/ru/post/40/
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