Kick NOW: Crowd Funding Trends, Part 4

In the next issue we will analyze a new batch of devices with Kickstarter. What is popular in the changing world of development and consumption? What approaches and solutions allow devices to become popular, purchased?

This time we will dedicate it to small, very useful, and always successful ... Luminaires.

LitraTorch - GoPro Compliant Microscope

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The Litra development team decided on an interesting move, and released the LED camping lamp LitraTorch to the open spaces of the site.

In one fell swoop, the developers solved the problem of the lack of illumination and flash in various GoPro clones . The idea is amazingly simple: take the body of an action camera, and replace the stuffing with a powerful light system with a built-in battery and the ability to synchronize (control) from a smartphone. Several LEDs, convenient format, convenient control.

Like the cameras, LitraTorch is equipped with a protective case, several types of mounts, and even light filters. In addition, the gadget is compatible with mounts for action cameras. Dust and moisture protection is present.

The cost of the basic set - $ 55 . Despite this, the developers have collected 3 times more than necessary , and for the remaining 9 days will obviously increase the amount.

IllumiBowl 2.0 - lights for the darkest room

An excellent example of how to make money on crowdfunding. Illumination for a toilet bowl - perhaps the most popular type of lamps on the Chinese trading floors.

Someone Alexander Mattnyu ( Matthew Alexander ) (to his credit this is already 22 projects, of which 19 are successful) launched his multicolored dimming version called IllumiBowl 2.0 . It is installed on any plumbing, it works when approaching and almost completely replaces conventional fixtures.

For $ 10 is at least funny. Therefore, instead of 10 thousand dollars collected more than 64 . Needless to say, such marketing for the remaining 27 days will allow to collect much more. And the finished devices will be manufactured in the shortest possible time in Chinese factories. It is possible that the difference between the Chinese and Kickstarter variants will consist only in logos.

Life Lite - another action lamp

This device is almost a complete copy of LitraTorch , but it uses a single LED instead of a diode system. Like the first option, the brightness is adjustable. The mount is unified with GoPro .

It would seem that in Life Lite can be interesting? The device is running a little more well-known team Lume Cube . Life Lite is a bit cheaper - only 40 dollars . But collected only 2 thousand more than necessary. The secret, apparently, lies in a less rich package.

KNBOR - the familiar format with Wi-Fi control

Gloria Ho (Gloria Ho) and her development team, already known on the site for 5 projects, implemented the perfect Kickstarter recipe project: we take a ready device, add wireless interfaces and the ability to configure it through a smartphone app.

KNBOR consists of three parts: RGB-LED luminaire (exactly the same, but with control using the remote control can be bought at any hardware store); control unit (Wi-Fi) and the application (exactly the same as to control the Chinese smart lights). The output is a stylish dimmable ceiling lamp with the ability to set the required level of illumination, color design and even drawing.

The project has 20 days ahead, but the amount required for the launch has already been collected. And even more (albeit only 4 thousand ). Even despite the relatively high price tag for such a device - at least $ 100 .

Findings?

Let's try to draw conclusions on the basis of these projects. The sample is not representative, but if you look at our other materials on the topic, it will become clear that some of the conclusions are repeated over and over again.

1. Devices that use the already known base, collect the necessary funds better than others.
2. The user prefers a complete set at once, even for big money.
3. With a successful design, you can run a Chinese piece of iron.

Something else?