In our bustling age, users do not have time to register on small resources.
The other day, in response to my question about the possibility of obtaining from users high-quality feedback and new content in other ways, except for registration and web 2.0 filtering, I heard the thesis about the impossibility of such one from Anton Popov, director of the marketing company Rare Mark, a man known and obviously experienced, with whom we managed to talk at his lectures. And there is nothing to argue with here, the advantages of this approach are obvious, the content is evaluated, the cheating is blocked, the covert, low-quality content is blocked through spam filters. The answer is expected, he prompted me to ponder over this question and where it came from. I share the first results of my thoughts with you, based on interesting feedback.
What do we have in the above mentioned approach? The inconvenient point is that it requires users to register. Content filtering on resources 2.0 is organized on the basis of the interrelated rating of users (or user actions) and content. This rating gives the karma to users and rating - quality indicator - articles.
Using this approach is difficult with a cold start of a resource, when the number of registered authors is measured in units, the popularity of authors changes unpredictably, and there are not many readings-ratings of materials that could reveal a statistically qualitative average user impression of the material. Both are due to the small number of users and the small involvement of existing users in the process of being a resource 2.0.
Moreover, as I wrote in the title, I am sure that at present users do not have time to register. Even a username with OpenID can be an obstacle for the user to make his lasting contribution to the development of your small resource. Desires and interest, as a rule, is enough for registration on large resources. In order to register on your small site, which thousands or millions, there is not enough light positive emotion from what you see one or two pages, you need a stronger motivation. How to create such a motivation is a separate issue for other studies.
I am plagued by vague doubts about the fact that in addition to the paths through the user's motivation, there are also ways to collect "from the world", that is, to get content from users who got to your resource as a result of medium-scale events to attract from the search, soc. networks, blogs. The contribution from them needs to be received while they make on your resource an average of two and four tenth page views before they are irretrievably gone.
')
Reflections on this topic allowed us to rank the following on the path “with the world”:
- Wikipedia - The Free Encyclopedia
- reCAPTCHA, the project of digitizing books by users through CAPTCHA forms
- Chatmir - expansion of the service "world-small"
+ As a separate class, they are aggregator robots (prompted by Anton) and search engines.
And what other options for effective work "with the world on a thread" you know?
What do we have in the above mentioned approach? The inconvenient point is that it requires users to register. Content filtering on resources 2.0 is organized on the basis of the interrelated rating of users (or user actions) and content. This rating gives the karma to users and rating - quality indicator - articles.
Using this approach is difficult with a cold start of a resource, when the number of registered authors is measured in units, the popularity of authors changes unpredictably, and there are not many readings-ratings of materials that could reveal a statistically qualitative average user impression of the material. Both are due to the small number of users and the small involvement of existing users in the process of being a resource 2.0.
Moreover, as I wrote in the title, I am sure that at present users do not have time to register. Even a username with OpenID can be an obstacle for the user to make his lasting contribution to the development of your small resource. Desires and interest, as a rule, is enough for registration on large resources. In order to register on your small site, which thousands or millions, there is not enough light positive emotion from what you see one or two pages, you need a stronger motivation. How to create such a motivation is a separate issue for other studies.
I am plagued by vague doubts about the fact that in addition to the paths through the user's motivation, there are also ways to collect "from the world", that is, to get content from users who got to your resource as a result of medium-scale events to attract from the search, soc. networks, blogs. The contribution from them needs to be received while they make on your resource an average of two and four tenth page views before they are irretrievably gone.
')
Reflections on this topic allowed us to rank the following on the path “with the world”:
- Wikipedia - The Free Encyclopedia
- reCAPTCHA, the project of digitizing books by users through CAPTCHA forms
- Chatmir - expansion of the service "world-small"
+ As a separate class, they are aggregator robots (prompted by Anton) and search engines.
And what other options for effective work "with the world on a thread" you know?
Source: https://habr.com/ru/post/39851/
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