How many percent per milliliter

Many of us have read or heard that feminine perception is different from masculine. Some of us know how to translate this difference into user interface or user details less trivial than pink background and curls for girls. And some unwittingly received visual evidence that this postulate to marketers of transnational corporations is well known and practically exploited by them:



On the left is a product for women, on the right is the same for men. The difference in the smell and color of the package is obvious. But the difference in the presentation of the bonus is not so obvious. In this case, the banks have inscriptions in small print:

• on the first: “225ml + 25ml free”
• on the second: “200ml + 50ml free”

although putting the tubes next to it is obvious that they were made on the same line and were poured from neighboring tanks, so to speak, therefore the cost component in the price is the same, at least minimal, and everything else is a marketable reception. Interface developers and other such note.